diff --git a/Example/FlagsmithClient/Base.lproj/LaunchScreen.xib b/Example/FlagsmithClient/Base.lproj/LaunchScreen.xib
index fcc6725..0d4f87b 100644
--- a/Example/FlagsmithClient/Base.lproj/LaunchScreen.xib
+++ b/Example/FlagsmithClient/Base.lproj/LaunchScreen.xib
@@ -1,9 +1,8 @@
 <?xml version="1.0" encoding="UTF-8"?>
-<document type="com.apple.InterfaceBuilder3.CocoaTouch.XIB" version="3.0" toolsVersion="32700.99.1234" targetRuntime="iOS.CocoaTouch" propertyAccessControl="none" useAutolayout="YES" launchScreen="YES" useTraitCollections="YES" colorMatched="YES">
+<document type="com.apple.InterfaceBuilder3.CocoaTouch.XIB" version="3.0" toolsVersion="23094" targetRuntime="iOS.CocoaTouch" propertyAccessControl="none" useAutolayout="YES" launchScreen="YES" useTraitCollections="YES" colorMatched="YES">
     <device id="retina6_12" orientation="portrait" appearance="light"/>
     <dependencies>
-        <deployment identifier="iOS"/>
-        <plugIn identifier="com.apple.InterfaceBuilder.IBCocoaTouchPlugin" version="22685"/>
+        <plugIn identifier="com.apple.InterfaceBuilder.IBCocoaTouchPlugin" version="23084"/>
         <capability name="documents saved in the Xcode 8 format" minToolsVersion="8.0"/>
     </dependencies>
     <objects>
@@ -13,6 +12,12 @@
             <rect key="frame" x="0.0" y="0.0" width="480" height="480"/>
             <autoresizingMask key="autoresizingMask" widthSizable="YES" heightSizable="YES"/>
             <subviews>
+                <label opaque="NO" clipsSubviews="YES" userInteractionEnabled="NO" contentMode="left" horizontalHuggingPriority="251" verticalHuggingPriority="251" text="© 2024 Flagsmith. All rights reserved." textAlignment="center" lineBreakMode="tailTruncation" baselineAdjustment="alignBaselines" minimumFontSize="9" translatesAutoresizingMaskIntoConstraints="NO" id="8ie-xW-0ye">
+                    <rect key="frame" x="20" y="439" width="440" height="21"/>
+                    <fontDescription key="fontDescription" type="system" pointSize="17"/>
+                    <color key="textColor" systemColor="darkTextColor"/>
+                    <nil key="highlightedColor"/>
+                </label>
                 <label opaque="NO" clipsSubviews="YES" userInteractionEnabled="NO" contentMode="left" horizontalHuggingPriority="251" verticalHuggingPriority="251" text="FlagsmithClient" textAlignment="center" lineBreakMode="middleTruncation" baselineAdjustment="alignBaselines" minimumFontSize="18" translatesAutoresizingMaskIntoConstraints="NO" id="kId-c2-rCX">
                     <rect key="frame" x="20" y="139.66666666666666" width="440" height="43"/>
                     <fontDescription key="fontDescription" type="boldSystem" pointSize="36"/>
diff --git a/FlagsmithClient/Classes/Flagsmith.swift b/FlagsmithClient/Classes/Flagsmith.swift
index 226c12d..7e6dfaf 100644
--- a/FlagsmithClient/Classes/Flagsmith.swift
+++ b/FlagsmithClient/Classes/Flagsmith.swift
@@ -119,15 +119,19 @@ public final class Flagsmith: @unchecked Sendable {
     ///
     /// - Parameters:
     ///   - identity: ID of the user (optional)
+    ///   - transient: If `true`, identity is not persisted
     ///   - completion: Closure with Result which contains array of Flag objects in case of success or Error in case of failure
     public func getFeatureFlags(forIdentity identity: String? = nil,
                                 traits: [Trait]? = nil,
+                                transient: Bool = false,
                                 completion: @Sendable @escaping (Result<[Flag], any Error>) -> Void)
     {
         lastUsedIdentity = identity
         if let identity = identity {
             if let traits = traits {
-                apiManager.request(.postTraits(identity: identity, traits: traits)) { (result: Result<Traits, Error>) in
+                apiManager.request(
+                    .postTraits(identity: identity, traits: traits, transient: transient)
+                ) { (result: Result<Traits, Error>) in
                     switch result {
                     case let .success(result):
                         completion(.success(result.flags))
@@ -136,7 +140,7 @@ public final class Flagsmith: @unchecked Sendable {
                     }
                 }
             } else {
-                getIdentity(identity) { result in
+                getIdentity(identity, transient: transient) { result in
                     switch result {
                     case let .success(thisIdentity):
                         self.updateFlagStreamAndLastUpdatedAt(thisIdentity.flags)
@@ -331,8 +335,10 @@ public final class Flagsmith: @unchecked Sendable {
     ///
     /// - Parameters:
     ///   - identity: ID of the user
+    ///   - transient: If `true`, identity is not persisted
     ///   - completion: Closure with Result which contains Identity in case of success or Error in case of failure
     public func getIdentity(_ identity: String,
+                            transient: Bool = false,
                             completion: @Sendable @escaping (Result<Identity, any Error>) -> Void)
     {
         apiManager.request(.getIdentity(identity: identity)) { (result: Result<Identity, Error>) in
diff --git a/FlagsmithClient/Classes/Identity.swift b/FlagsmithClient/Classes/Identity.swift
index 0f97830..5e42bcb 100644
--- a/FlagsmithClient/Classes/Identity.swift
+++ b/FlagsmithClient/Classes/Identity.swift
@@ -8,14 +8,17 @@
 import Foundation
 
 /**
- An Identity represents a user stored on the server.
+ An `Identity` represents a set of user data used for flag evaluation.
+ An `Identity` with `transient` set to `true` is not stored in Flagsmith backend.
  */
 public struct Identity: Decodable, Sendable {
     enum CodingKeys: String, CodingKey {
         case flags
         case traits
+        case transient
     }
 
     public let flags: [Flag]
     public let traits: [Trait]
+    public let transient: Bool
 }
diff --git a/FlagsmithClient/Classes/Internal/Router.swift b/FlagsmithClient/Classes/Internal/Router.swift
index 124fbb4..3fd7c85 100644
--- a/FlagsmithClient/Classes/Internal/Router.swift
+++ b/FlagsmithClient/Classes/Internal/Router.swift
@@ -17,9 +17,9 @@ enum Router: Sendable {
     }
 
     case getFlags
-    case getIdentity(identity: String)
+    case getIdentity(identity: String, transient: Bool = false)
     case postTrait(trait: Trait, identity: String)
-    case postTraits(identity: String, traits: [Trait])
+    case postTraits(identity: String, traits: [Trait], transient: Bool = false)
     case postAnalytics(events: [String: Int])
 
     private var method: HTTPMethod {
@@ -46,8 +46,12 @@ enum Router: Sendable {
 
     private var parameters: [URLQueryItem]? {
         switch self {
-        case let .getIdentity(identity), let .postTraits(identity, _):
-            return [URLQueryItem(name: "identifier", value: identity)]
+        case let .getIdentity(identity, transient):
+            var queryItems = [URLQueryItem(name: "identifier", value: identity)]
+            if transient {
+                queryItems.append(URLQueryItem(name: "transient", value: "true"))
+            }
+            return queryItems
         default:
             return nil
         }
@@ -60,8 +64,8 @@ enum Router: Sendable {
         case let .postTrait(trait, identifier):
             let traitWithIdentity = Trait(trait: trait, identifier: identifier)
             return try encoder.encode(traitWithIdentity)
-        case let .postTraits(identifier, traits):
-            let traitsWithIdentity = Traits(traits: traits, identifier: identifier)
+        case let .postTraits(identifier, traits, transient):
+            let traitsWithIdentity = Traits(traits: traits, identifier: identifier, transient: transient)
             return try encoder.encode(traitsWithIdentity)
         case let .postAnalytics(events):
             return try encoder.encode(events)
diff --git a/FlagsmithClient/Classes/Trait.swift b/FlagsmithClient/Classes/Trait.swift
index 837e710..0ea78c1 100644
--- a/FlagsmithClient/Classes/Trait.swift
+++ b/FlagsmithClient/Classes/Trait.swift
@@ -8,12 +8,14 @@
 import Foundation
 
 /**
- A Trait represents a value stored against an Identity (user) on the server.
+ A `Trait` represents a key-value pair used by Flagsmith to segment an `Identity`.
+ A `Trait` with `transient` set to `true` is not stored in Flagsmith backend.
  */
 public struct Trait: Codable, Sendable {
     enum CodingKeys: String, CodingKey {
         case key = "trait_key"
         case value = "trait_value"
+        case transient
         case identity
         case identifier
     }
@@ -24,11 +26,13 @@ public struct Trait: Codable, Sendable {
     /// - note: In the future, this can be renamed back to 'value' as major/feature-breaking
     ///         updates are released.
     public var typedValue: TypedValue
+    public let transient: Bool
     /// The identity of the `Trait` when creating.
     internal let identifier: String?
-
-    public init(key: String, value: TypedValue) {
+    
+    public init(key: String, value: TypedValue, transient: Bool = false) {
         self.key = key
+        self.transient = transient
         typedValue = value
         identifier = nil
     }
@@ -39,12 +43,18 @@ public struct Trait: Codable, Sendable {
     /// will contain a `identity` key.
     internal init(trait: Trait, identifier: String) {
         key = trait.key
+        transient = trait.transient
         typedValue = trait.typedValue
         self.identifier = identifier
     }
 
     public init(from decoder: any Decoder) throws {
         let container = try decoder.container(keyedBy: CodingKeys.self)
+        if container.contains(.transient) {
+            transient = try container.decode(Bool.self, forKey: .transient)
+        } else {
+            transient = false
+        }
         key = try container.decode(String.self, forKey: .key)
         typedValue = try container.decode(TypedValue.self, forKey: .value)
         identifier = nil
@@ -56,8 +66,14 @@ public struct Trait: Codable, Sendable {
         try container.encode(typedValue, forKey: .value)
 
         if let identifier = identifier {
+            // Assume call to `/api/v1/traits` SDK endpoint
+            // (used to persist traits for previously persisted identities).
+            // Flagsmith does not process the `transient` attribute in this case,
+            // so we don't need it here.
             var identity = container.nestedContainer(keyedBy: CodingKeys.self, forKey: .identity)
             try identity.encode(identifier, forKey: .identifier)
+        } else {
+            try container.encode(transient, forKey: .transient)
         }
     }
 }
@@ -65,26 +81,30 @@ public struct Trait: Codable, Sendable {
 // MARK: - Convenience Initializers
 
 public extension Trait {
-    init(key: String, value: Bool) {
+    init(key: String, value: Bool, transient: Bool = false) {
         self.key = key
+        self.transient = transient
         typedValue = .bool(value)
         identifier = nil
     }
 
-    init(key: String, value: Float) {
+    init(key: String, value: Float, transient: Bool = false) {
         self.key = key
+        self.transient = transient
         typedValue = .float(value)
         identifier = nil
     }
 
-    init(key: String, value: Int) {
+    init(key: String, value: Int, transient: Bool = false) {
         self.key = key
+        self.transient = transient
         typedValue = .int(value)
         identifier = nil
     }
 
-    init(key: String, value: String) {
+    init(key: String, value: String, transient: Bool = false) {
         self.key = key
+        self.transient = transient
         typedValue = .string(value)
         identifier = nil
     }
diff --git a/FlagsmithClient/Classes/Traits.swift b/FlagsmithClient/Classes/Traits.swift
index 46467b6..3103cc1 100644
--- a/FlagsmithClient/Classes/Traits.swift
+++ b/FlagsmithClient/Classes/Traits.swift
@@ -14,10 +14,19 @@ public struct Traits: Codable, Sendable {
     public let traits: [Trait]
     public let identifier: String?
     public let flags: [Flag]
-
-    init(traits: [Trait], identifier: String?, flags: [Flag] = []) {
+    public let transient: Bool
+    
+    init(traits: [Trait], identifier: String?, flags: [Flag] = [], transient: Bool = false) {
         self.traits = traits
         self.identifier = identifier
         self.flags = flags
+        self.transient = transient
+    }
+
+    public func encode(to encoder: any Encoder) throws {
+        var container = encoder.container(keyedBy: CodingKeys.self)
+        try container.encode(traits, forKey: .traits)
+        try container.encode(identifier, forKey: .identifier)
+        try container.encode(transient, forKey: .transient)
     }
 }
diff --git a/FlagsmithClient/Tests/RouterTests.swift b/FlagsmithClient/Tests/RouterTests.swift
index 0d4846f..5b34ec5 100644
--- a/FlagsmithClient/Tests/RouterTests.swift
+++ b/FlagsmithClient/Tests/RouterTests.swift
@@ -33,6 +33,14 @@ final class RouterTests: FlagsmithClientTestCase {
         XCTAssertNil(request.httpBody)
     }
 
+    func testGetIdentityRequest_Transient() throws {
+        let url = try XCTUnwrap(baseUrl)
+        let route = Router.getIdentity(identity: "6056BCBF", transient: true)
+        let request = try route.request(baseUrl: url, apiKey: apiKey)
+        XCTAssertEqual(request.url?.absoluteString,
+                       "https://edge.api.flagsmith.com/api/v1/identities/?identifier=6056BCBF&transient=true")
+    }
+
     func testPostTraitRequest() throws {
         let trait = Trait(key: "meaning_of_life", value: 42)
         let url = try XCTUnwrap(baseUrl)
@@ -57,27 +65,47 @@ final class RouterTests: FlagsmithClientTestCase {
 
     func testPostTraitsRequest() throws {
         let questionTrait = Trait(key: "question_meaning_of_life", value: "6 x 9")
-        let meaningTrait = Trait(key: "meaning_of_life", value: 42)
+        let meaningTrait = Trait(key: "meaning_of_life", value: 42, transient: true)
         let url = try XCTUnwrap(baseUrl)
         let route = Router.postTraits(identity: "A1B2C3D4", traits: [questionTrait, meaningTrait])
         let request = try route.request(baseUrl: url, apiKey: apiKey, using: encoder)
         XCTAssertEqual(request.httpMethod, "POST")
-        XCTAssertEqual(request.url?.absoluteString, "https://edge.api.flagsmith.com/api/v1/identities/?identifier=A1B2C3D4")
+        XCTAssertEqual(request.url?.absoluteString, "https://edge.api.flagsmith.com/api/v1/identities/")
 
         let expectedJson = try """
         {
           "traits" : [
             {
               "trait_key" : "question_meaning_of_life",
-              "trait_value" : "6 x 9"
+              "trait_value" : "6 x 9",
+              "transient": false
             },
             {
               "trait_key" : "meaning_of_life",
-              "trait_value" : 42
+              "trait_value" : 42,
+              "transient": true
             }
           ],
           "identifier" : "A1B2C3D4",
-          "flags": []
+          "transient": false
+        }
+        """.json(using: .utf8)
+        let body = try request.httpBody.json()
+        XCTAssertEqual(body, expectedJson)
+    }
+
+    func testPostTraitsRequest_TransientIdentity() throws {
+        let url = try XCTUnwrap(baseUrl)
+        let route = Router.postTraits(identity: "A1B2C3D4", traits: [], transient: true)
+        let request = try route.request(baseUrl: url, apiKey: apiKey, using: encoder)
+        XCTAssertEqual(request.httpMethod, "POST")
+        XCTAssertEqual(request.url?.absoluteString, "https://edge.api.flagsmith.com/api/v1/identities/")
+
+        let expectedJson = try """
+        {
+          "traits" : [],
+          "identifier" : "A1B2C3D4",
+          "transient": true
         }
         """.json(using: .utf8)
         let body = try request.httpBody.json()