diff --git a/src/content/posts/reading-notes-predictably-irrational/index.md b/src/content/posts/reading-notes-predictably-irrational/index.md
index d641fb491..f57cf94e2 100644
--- a/src/content/posts/reading-notes-predictably-irrational/index.md
+++ b/src/content/posts/reading-notes-predictably-irrational/index.md
@@ -30,4 +30,8 @@ Ch. 2 - Anchoring Effect
 - Initial prices are largely "arbitrary" and can be influenced by responses to random questions; but once those prices
   are established in our minds, they shape not only what we are willing to pay for an item, but also how much we are 
   willing to pay for related products (this makes them coherent).
-- The consequence of the AE is that we base decisions on our fundamental values - our likes and dislikes.
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+- The consequence of the AE is that we base decisions on our fundamental values - our likes and dislikes. But suppose we
+  are nothing more than the sum of our first, naive, random behaviors. What can we do to imporove our irrational 
+  behaviors?
+
+  - Pay particular attention to the first decision we make in what is going to be a long stream of decisions
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