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@@ -1,6 +1,6 @@
 ---
 title: How Great Leaders Inspire Action
-published: 2024-07-31
+published: 2024-08-10
 description: |
   Simon Sinek has a simple but powerful model for inspirational leadership -- starting with a golden circle and the
   question: "Why?" His examples include Apple, Martin Luther King Jr. and the Wright brothers ...
@@ -17,6 +17,11 @@ TED Talk by Simon
 
 ### Video Transcript
 
+:::tip[Source]
+[TED](https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action/transcript?subtitle=en) - How great 
+leaders inspire action
+:::
+
 How do you explain when things don't go as we assume? Or better, how do you explain when others are able to achieve
 things that seem to defy all of the assumptions? For example: Why is Apple so innovative? Year after year, after year,
 they're more innovative than all their competition. And yet, they're just a computer company. They're just like everyone
@@ -202,3 +207,62 @@ We follow those who lead, not for them, but for ourselves. And it's those who st
 inspire those around them or find others who inspire them.
 
 Thank you very much.
+
+Reading Notes - Start with WHY
+------------------------------
+
+:::tip[Book]
+[_Start with Why: How Great Leaders Inspire Everyone to Take Action_](https://trello.com/c/fybM5zoD), Simon Sinek, 
+Portfolio, 2011.
+:::
+
+The reality is, in today's world, manipulations are the norm. This book talks about an alternative - The
+__golden circle__:
+
+![Error loading golden-circle.png](./golden-circle.png)
+
+> Source: [Golden Circle for Organizations](https://simonsinek.com/product/golden-circle-for-organizations/),
+> [_Start with WHY_](https://simonsinek.com/books/start-with-why/)
+
+### Applications of Golden Circle
+
+#### Trust (Ch. 6)
+
+- We trust some people and companies even when things go wrong, and we don't trust others even though everything might
+  have gone exactly as it should have
+- Trust begins to emerge when we have a sense that another person or organization is driven by things other than their
+  own self-gain
+- You have to earn trust by communicating and demonstrating that you share the same values and beliefs. You have to talk
+  about your _WHY_ and prove it with _WHAT_ you do. Again, a _WHY_ is just a belief, _HOW_s are the actions we take to 
+  realize that belief, and _WHAT_s are the results of those actions.
+
+##### Constructing Team's Culture Builds up Trust
+
+- Cultures are groups of people who come together around a common set of values and beliefs
+- When we share values and beliefs with others, we form trust
+- In general, we do better in places that reflect our own values and beliefs
+
+  - the goal is not to do business with anyone who simply wants what you have, but to do business with people who
+    believe what you believe
+  - live and work in a place where you will naturally thrive because your values and beliefs align with the values 
+    and beliefs of that culture
+  - It's the culture - the strong sense of beliefs and values that everyone, from the CEO to the receptionist, all 
+    share, that brings such group of people together
+
+    - the goal is not to hire people who simply have a skill set you need, the goal is to hire people who believe what
+      you believe
+
+- The role of a leader is not to come up with all the great ideas. The role of a leader is to create an environment in
+  which great ideas can happen
+
+#### Inspire with Charisma (The "How")
+
+- Charisma comes from a clarity of _WHY_
+
+##### Golden Circle Applied in Organization (3D World)
+
+![Error loading golden-circle-3d.png](./golden-circle-3d.png)
+
+- WHY = CEO
+- HOW = Executives (builder)
+- WHAT = Inspired builder