diff --git a/packages/block-editor/src/components/inserter-draggable-blocks/index.js b/packages/block-editor/src/components/inserter-draggable-blocks/index.js
index 0e1aaadc72e67..5a63535be3d3c 100644
--- a/packages/block-editor/src/components/inserter-draggable-blocks/index.js
+++ b/packages/block-editor/src/components/inserter-draggable-blocks/index.js
@@ -29,15 +29,6 @@ const InserterDraggableBlocks = ( {
 		blocks,
 	};
 
-	const blocksContainMedia =
-		blocks.filter(
-			( block ) =>
-				( block.name === 'core/image' ||
-					block.name === 'core/audio' ||
-					block.name === 'core/video' ) &&
-				( block.attributes.url || block.attributes.src )
-		).length > 0;
-
 	const blockTypeIcon = useSelect(
 		( select ) => {
 			const { getBlockType } = select( blocksStore );
@@ -72,7 +63,7 @@ const InserterDraggableBlocks = ( {
 						? [ createBlock( 'core/block', { ref: pattern.id } ) ]
 						: blocks;
 				event.dataTransfer.setData(
-					blocksContainMedia ? 'default' : 'text/html',
+					'text/html',
 					serialize( parsedBlocks )
 				);
 			} }
diff --git a/packages/block-editor/src/components/media-placeholder/index.js b/packages/block-editor/src/components/media-placeholder/index.js
index e7b6c836468f0..df0cd1e895c03 100644
--- a/packages/block-editor/src/components/media-placeholder/index.js
+++ b/packages/block-editor/src/components/media-placeholder/index.js
@@ -292,10 +292,8 @@ export function MediaPlaceholder( {
 		}
 	}
 
-	async function onDrop( event ) {
-		const blocks = pasteHandler( {
-			HTML: event.dataTransfer?.getData( 'default' ),
-		} );
+	async function onHTMLDrop( HTML ) {
+		const blocks = pasteHandler( { HTML } );
 		return await handleBlocksDrop( blocks );
 	}
 
@@ -385,7 +383,9 @@ export function MediaPlaceholder( {
 			return null;
 		}
 
-		return <DropZone onFilesDrop={ onFilesUpload } onDrop={ onDrop } />;
+		return (
+			<DropZone onFilesDrop={ onFilesUpload } onHTMLDrop={ onHTMLDrop } />
+		);
 	};
 
 	const renderCancelLink = () => {
diff --git a/test/e2e/specs/editor/blocks/image.spec.js b/test/e2e/specs/editor/blocks/image.spec.js
index b2195f2c67688..6110a125ff6f7 100644
--- a/test/e2e/specs/editor/blocks/image.spec.js
+++ b/test/e2e/specs/editor/blocks/image.spec.js
@@ -545,7 +545,7 @@ test.describe( 'Image', () => {
 			dummy.style.left = 0;
 			dummy.draggable = 'true';
 			dummy.addEventListener( 'dragstart', ( event ) => {
-				event.dataTransfer.setData( 'default', _html );
+				event.dataTransfer.setData( 'text/html', _html );
 				setTimeout( () => {
 					dummy.remove();
 				}, 0 );