diff --git a/packages/blocks/README.md b/packages/blocks/README.md
index e01008015e2a47..40861862585739 100644
--- a/packages/blocks/README.md
+++ b/packages/blocks/README.md
@@ -190,24 +190,6 @@ _Returns_
 
 -   `?Object`: Block type.
 
-### getBlockTypeActiveVariation
-
-Returns the active block variation for a given block based on its attributes. Variations are determined by their `isActive` property. Which is either an array of block attribute keys or a function.
-
-In case of an array of block attribute keys, the `attributes` are compared to the variation's attributes using strict equality check.
-
-In case of function type, the function should accept a block's attributes and the variation's attributes and determines if a variation is active. A function that accepts a block's attributes and the variation's attributes and determines if a variation is active.
-
-_Parameters_
-
--   _variations_ `Array`: Data state.
--   _blockType_ `Object`: Name of block (example: “core/columns”).
--   _attributes_ `Object`: Block attributes used to determine active variation.
-
-_Returns_
-
--   `(WPBlockVariation|undefined)`: Active block variation.
-
 ### getBlockTypes
 
 Returns all registered blocks.
diff --git a/packages/blocks/src/store/selectors.js b/packages/blocks/src/store/selectors.js
index fd32cb184763a9..72a49d3c9748d2 100644
--- a/packages/blocks/src/store/selectors.js
+++ b/packages/blocks/src/store/selectors.js
@@ -7,11 +7,12 @@ import removeAccents from 'remove-accents';
  * WordPress dependencies
  */
 import { createSelector } from '@wordpress/data';
+import { RichTextData } from '@wordpress/rich-text';
 
 /**
  * Internal dependencies
  */
-import { getValueFromObjectPath, getBlockTypeActiveVariation } from './utils';
+import { getValueFromObjectPath, matchesAttributes } from './utils';
 
 /** @typedef {import('../api/registration').WPBlockVariation} WPBlockVariation */
 /** @typedef {import('../api/registration').WPBlockVariationScope} WPBlockVariationScope */
@@ -241,8 +242,57 @@ export function getActiveBlockVariation( state, blockName, attributes, scope ) {
 	}
 
 	const blockType = getBlockType( state, blockName );
-
-	return getBlockTypeActiveVariation( variations, blockType, attributes );
+	const attributeKeys = Object.keys( blockType?.attributes || {} );
+	let match;
+	let maxMatchedAttributes = 0;
+
+	for ( const variation of variations ) {
+		if ( Array.isArray( variation.isActive ) ) {
+			const definedAttributes = variation.isActive.filter(
+				( attribute ) => {
+					// We support nested attribute paths, e.g. `layout.type`.
+					// In this case, we need to check if the part before the
+					// first dot is a known attribute.
+					const topLevelAttribute = attribute.split( '.' )[ 0 ];
+					return attributeKeys.includes( topLevelAttribute );
+				}
+			);
+			const definedAttributesLength = definedAttributes.length;
+			if ( definedAttributesLength === 0 ) {
+				continue;
+			}
+			const isMatch = definedAttributes.every( ( attribute ) => {
+				const variationAttributeValue = getValueFromObjectPath(
+					variation.attributes,
+					attribute
+				);
+				if ( variationAttributeValue === undefined ) {
+					return false;
+				}
+				let blockAttributeValue = getValueFromObjectPath(
+					attributes,
+					attribute
+				);
+				if ( blockAttributeValue instanceof RichTextData ) {
+					blockAttributeValue = blockAttributeValue.toHTMLString();
+				}
+				return matchesAttributes(
+					blockAttributeValue,
+					variationAttributeValue
+				);
+			} );
+			if ( isMatch && definedAttributesLength > maxMatchedAttributes ) {
+				match = variation;
+				maxMatchedAttributes = definedAttributesLength;
+			}
+		} else if ( variation.isActive?.( attributes, variation.attributes ) ) {
+			// If isActive is a function, we cannot know how many attributes it matches.
+			// This means that we cannot compare the specificity of our matches,
+			// and simply return the best match we have found.
+			return match || variation;
+		}
+	}
+	return match;
 }
 
 /**
diff --git a/packages/blocks/src/store/utils.js b/packages/blocks/src/store/utils.js
index 8ddee4f52e838d..b5e9c9dbac40c8 100644
--- a/packages/blocks/src/store/utils.js
+++ b/packages/blocks/src/store/utils.js
@@ -1,8 +1,3 @@
-/**
- * WordPress dependencies
- */
-import { RichTextData } from '@wordpress/rich-text';
-
 /**
  * Helper util to return a value from a certain path of the object.
  * Path is specified as either:
@@ -54,80 +49,3 @@ export function matchesAttributes( blockAttributes, variationAttributes ) {
 	return blockAttributes === variationAttributes;
 }
 
-/** @typedef {import('../api/registration').WPBlockVariation} WPBlockVariation */
-
-/**
- * Returns the active block variation for a given block based on its attributes.
- * Variations are determined by their `isActive` property.
- * Which is either an array of block attribute keys or a function.
- *
- * In case of an array of block attribute keys, the `attributes` are compared
- * to the variation's attributes using strict equality check.
- *
- * In case of function type, the function should accept a block's attributes
- * and the variation's attributes and determines if a variation is active.
- * A function that accepts a block's attributes and the variation's attributes and determines if a variation is active.
- *
- * @param {Array}  variations Data state.
- * @param {Object} blockType  Name of block (example: “core/columns”).
- * @param {Object} attributes Block attributes used to determine active variation.
- *
- * @return {(WPBlockVariation|undefined)} Active block variation.
- */
-export function getBlockTypeActiveVariation(
-	variations,
-	blockType,
-	attributes
-) {
-	const attributeKeys = Object.keys( blockType?.attributes || {} );
-	let match;
-	let maxMatchedAttributes = 0;
-
-	for ( const variation of variations ) {
-		if ( Array.isArray( variation.isActive ) ) {
-			const definedAttributes = variation.isActive.filter(
-				( attribute ) => {
-					// We support nested attribute paths, e.g. `layout.type`.
-					// In this case, we need to check if the part before the
-					// first dot is a known attribute.
-					const topLevelAttribute = attribute.split( '.' )[ 0 ];
-					return attributeKeys.includes( topLevelAttribute );
-				}
-			);
-			const definedAttributesLength = definedAttributes.length;
-			if ( definedAttributesLength === 0 ) {
-				continue;
-			}
-			const isMatch = definedAttributes.every( ( attribute ) => {
-				const variationAttributeValue = getValueFromObjectPath(
-					variation.attributes,
-					attribute
-				);
-				if ( variationAttributeValue === undefined ) {
-					return false;
-				}
-				let blockAttributeValue = getValueFromObjectPath(
-					attributes,
-					attribute
-				);
-				if ( blockAttributeValue instanceof RichTextData ) {
-					blockAttributeValue = blockAttributeValue.toHTMLString();
-				}
-				return matchesAttributes(
-					blockAttributeValue,
-					variationAttributeValue
-				);
-			} );
-			if ( isMatch && definedAttributesLength > maxMatchedAttributes ) {
-				match = variation;
-				maxMatchedAttributes = definedAttributesLength;
-			}
-		} else if ( variation.isActive?.( attributes, variation.attributes ) ) {
-			// If isActive is a function, we cannot know how many attributes it matches.
-			// This means that we cannot compare the specificity of our matches,
-			// and simply return the best match we have found.
-			return match || variation;
-		}
-	}
-	return match;
-}