diff --git a/.eslintrc.js b/.eslintrc.js
index 363cd259c838bf..7d2e6f3d40bca0 100644
--- a/.eslintrc.js
+++ b/.eslintrc.js
@@ -20,7 +20,6 @@ module.exports = {
 	root: true,
 	extends: [
 		'plugin:@wordpress/eslint-plugin/recommended',
-		'plugin:jest/recommended',
 		'plugin:eslint-comments/recommended',
 	],
 	plugins: [
@@ -30,6 +29,8 @@ module.exports = {
 		wp: 'off',
 	},
 	rules: {
+		'@wordpress/dependency-group': 'error',
+		'@wordpress/gutenberg-phase': 'error',
 		'@wordpress/react-no-unsafe-timeout': 'error',
 		'no-restricted-syntax': [
 			'error',
@@ -123,16 +124,19 @@ module.exports = {
 				'**/@(benchmark|test|__tests__)/**/*.js',
 			],
 		},
+		{
+			files: [
+				'packages/jest*/**/*.js',
+			],
+			extends: [
+				'plugin:@wordpress/eslint-plugin/test-unit',
+			],
+		},
 		{
 			files: [ 'packages/e2e-test*/**/*.js' ],
-			env: {
-				browser: true,
-			},
-			globals: {
-				browser: 'readonly',
-				page: 'readonly',
-				wp: 'readonly',
-			},
+			extends: [
+				'plugin:@wordpress/eslint-plugin/test-e2e',
+			],
 		},
 	],
 };
diff --git a/package-lock.json b/package-lock.json
index db4ab1e5b5f252..b1809c91e94140 100644
--- a/package-lock.json
+++ b/package-lock.json
@@ -4593,6 +4593,7 @@
 				"@babel/runtime": "^7.4.4",
 				"@wordpress/babel-plugin-import-jsx-pragma": "file:packages/babel-plugin-import-jsx-pragma",
 				"@wordpress/browserslist-config": "file:packages/browserslist-config",
+				"@wordpress/element": "file:packages/element",
 				"core-js": "^3.1.4"
 			}
 		},
@@ -4982,6 +4983,7 @@
 			"dev": true,
 			"requires": {
 				"babel-eslint": "^10.0.2",
+				"eslint-plugin-jest": "^22.15.1",
 				"eslint-plugin-jsdoc": "^15.8.0",
 				"eslint-plugin-jsx-a11y": "^6.2.3",
 				"eslint-plugin-react": "^7.14.3",
@@ -11057,9 +11059,9 @@
 			}
 		},
 		"eslint-plugin-jest": {
-			"version": "22.14.1",
-			"resolved": "https://registry.npmjs.org/eslint-plugin-jest/-/eslint-plugin-jest-22.14.1.tgz",
-			"integrity": "sha512-mpLjhADl+HjagrlaGNx95HIji089S18DhnU/Ee8P8VP+dhEnuEzb43BXEaRmDgQ7BiSUPcSCvt1ydtgPkjOF/Q==",
+			"version": "22.15.1",
+			"resolved": "https://registry.npmjs.org/eslint-plugin-jest/-/eslint-plugin-jest-22.15.1.tgz",
+			"integrity": "sha512-CWq/RR/3tLaKFB+FZcCJwU9hH5q/bKeO3rFP8G07+q7hcDCFNqpvdphVbEbGE6o6qo1UbciEev4ejUWv7brUhw==",
 			"dev": true,
 			"requires": {
 				"@typescript-eslint/experimental-utils": "^1.13.0"
diff --git a/package.json b/package.json
index 46ebf924d604a2..49d35dc9f1a907 100644
--- a/package.json
+++ b/package.json
@@ -101,7 +101,6 @@
 		"enzyme": "3.9.0",
 		"eslint-plugin-eslint-comments": "3.1.2",
 		"eslint-plugin-import": "2.18.2",
-		"eslint-plugin-jest": "22.14.1",
 		"fast-glob": "2.2.7",
 		"fbjs": "0.8.17",
 		"fs-extra": "8.0.1",
diff --git a/packages/babel-preset-default/CHANGELOG.md b/packages/babel-preset-default/CHANGELOG.md
index e84e32066de1ea..ec6cc518320381 100644
--- a/packages/babel-preset-default/CHANGELOG.md
+++ b/packages/babel-preset-default/CHANGELOG.md
@@ -1,3 +1,9 @@
+## Master
+
+### Bug Fixes
+
+- Added missing `@wordpress/element` dependency which is used internally.
+
 ## 4.4.0 (2019-08-05)
 
 ### Bug Fixes
diff --git a/packages/babel-preset-default/package.json b/packages/babel-preset-default/package.json
index a6e298d055ac07..61638438487387 100644
--- a/packages/babel-preset-default/package.json
+++ b/packages/babel-preset-default/package.json
@@ -36,11 +36,9 @@
 		"@babel/runtime": "^7.4.4",
 		"@wordpress/babel-plugin-import-jsx-pragma": "file:../babel-plugin-import-jsx-pragma",
 		"@wordpress/browserslist-config": "file:../browserslist-config",
+		"@wordpress/element": "file:../element",
 		"core-js": "^3.1.4"
 	},
-	"peerDependencies": {
-		"@babel/core": "^7.0.0"
-	},
 	"publishConfig": {
 		"access": "public"
 	}
diff --git a/packages/block-serialization-spec-parser/.eslintrc.json b/packages/block-serialization-spec-parser/.eslintrc.json
new file mode 100644
index 00000000000000..ffee0154641f1d
--- /dev/null
+++ b/packages/block-serialization-spec-parser/.eslintrc.json
@@ -0,0 +1,10 @@
+{
+	"overrides": [
+		{
+			"files": [ "shared-tests.js" ],
+			"extends": [
+				"plugin:@wordpress/eslint-plugin/test-unit"
+			]
+		}
+	]
+}
diff --git a/packages/eslint-plugin/CHANGELOG.md b/packages/eslint-plugin/CHANGELOG.md
index b40d7e8bb8ff4e..4096609b421f40 100644
--- a/packages/eslint-plugin/CHANGELOG.md
+++ b/packages/eslint-plugin/CHANGELOG.md
@@ -4,11 +4,18 @@
 
 - The [`@wordpress/no-unused-vars-before-return` rule](https://github.com/WordPress/gutenberg/blob/master/packages/eslint-plugin/docs/rules/no-unused-vars-before-return.md) has been improved to exempt object destructuring only if destructuring to more than one property.
 - Stricter JSDoc linting using [`eslint-plugin-jsdoc`](https://github.com/gajus/eslint-plugin-jsdoc).
+- Stricter validation enabled for test files only using new `test-e2e` and `test-unit` rulesets.
 
 ### New Features
 
 - New Rule: [`@wordpress/no-unguarded-get-range-at`](https://github.com/WordPress/gutenberg/blob/master/packages/eslint-plugin/docs/rules/no-unguarded-get-range-at.md)
 - Enable `wp` global by default in the `recommended` config.
+- New ruleset `test-e2e` added for end-to-end tests validation.
+- New ruleset `test-unit` added for unit tests validation.
+
+### Enhancements
+
+- Remove `@wordpress/dependency-group` and `@wordpress/gutenberg-phase` rules from the `custom` and `recommended` configs and leave them as opt-in features.
 
 ## 2.4.0 (2019-08-05)
 
diff --git a/packages/eslint-plugin/README.md b/packages/eslint-plugin/README.md
index f6f89c95f10819..63034c7efe8005 100644
--- a/packages/eslint-plugin/README.md
+++ b/packages/eslint-plugin/README.md
@@ -28,10 +28,15 @@ The `recommended` preset will include rules governing an ES2015+ environment, an
 
 Alternatively, you can opt-in to only the more granular rulesets offered by the plugin. These include:
 
+- `custom`
 - `es5`
 - `esnext`
+- `jsdoc`
+- `jshint` (legacy)
 - `jsx-a11y`
 - `react`
+- `test-e2e`
+- `test-unit`
 
 For example, if your project does not use React, you could consider extending including only the ESNext rules in your project using the following `extends` definition:
 
diff --git a/packages/eslint-plugin/configs/custom.js b/packages/eslint-plugin/configs/custom.js
index efb873980b22f4..69ca991b7e56bb 100644
--- a/packages/eslint-plugin/configs/custom.js
+++ b/packages/eslint-plugin/configs/custom.js
@@ -3,8 +3,6 @@ module.exports = {
 		'@wordpress',
 	],
 	rules: {
-		'@wordpress/dependency-group': 'error',
-		'@wordpress/gutenberg-phase': 'error',
 		'@wordpress/no-unused-vars-before-return': 'error',
 		'@wordpress/valid-sprintf': 'error',
 		'@wordpress/no-base-control-with-label-without-id': 'error',
diff --git a/packages/eslint-plugin/configs/recommended.js b/packages/eslint-plugin/configs/recommended.js
index 5aaead8880681a..71d8625cd961ba 100644
--- a/packages/eslint-plugin/configs/recommended.js
+++ b/packages/eslint-plugin/configs/recommended.js
@@ -14,4 +14,26 @@ module.exports = {
 		document: true,
 		wp: 'readonly',
 	},
+	overrides: [
+		{
+			// Unit test files and their helpers only.
+			files: [
+				'**/@(test|__tests__)/**/*.js',
+				'**/?(*.)test.js',
+			],
+			extends: [
+				require.resolve( './test-unit.js' ),
+			],
+		},
+		{
+			// End-to-end test files and their helpers only.
+			files: [
+				'**/specs/**/*.js',
+				'**/?(*.)spec.js',
+			],
+			extends: [
+				require.resolve( './test-e2e.js' ),
+			],
+		},
+	],
 };
diff --git a/packages/eslint-plugin/configs/test-e2e.js b/packages/eslint-plugin/configs/test-e2e.js
new file mode 100644
index 00000000000000..63a52f0f0d0105
--- /dev/null
+++ b/packages/eslint-plugin/configs/test-e2e.js
@@ -0,0 +1,13 @@
+module.exports = {
+	extends: [
+		'plugin:jest/recommended',
+	],
+	env: {
+		browser: true,
+	},
+	globals: {
+		browser: 'readonly',
+		page: 'readonly',
+		wp: 'readonly',
+	},
+};
diff --git a/packages/eslint-plugin/configs/test-unit.js b/packages/eslint-plugin/configs/test-unit.js
new file mode 100644
index 00000000000000..048ced2fe38d1f
--- /dev/null
+++ b/packages/eslint-plugin/configs/test-unit.js
@@ -0,0 +1,5 @@
+module.exports = {
+	extends: [
+		'plugin:jest/recommended',
+	],
+};
diff --git a/packages/eslint-plugin/package.json b/packages/eslint-plugin/package.json
index 3e5ee9add8aac6..7a0369eaab06e5 100644
--- a/packages/eslint-plugin/package.json
+++ b/packages/eslint-plugin/package.json
@@ -25,6 +25,7 @@
 	"main": "index.js",
 	"dependencies": {
 		"babel-eslint": "^10.0.2",
+		"eslint-plugin-jest": "^22.15.1",
 		"eslint-plugin-jsdoc": "^15.8.0",
 		"eslint-plugin-jsx-a11y": "^6.2.3",
 		"eslint-plugin-react": "^7.14.3",
diff --git a/packages/is-shallow-equal/.eslintrc.json b/packages/is-shallow-equal/.eslintrc.json
index 3ab5b55d74cc09..2127e794d08b99 100644
--- a/packages/is-shallow-equal/.eslintrc.json
+++ b/packages/is-shallow-equal/.eslintrc.json
@@ -1,7 +1,17 @@
 {
 	"root": true,
-	"extends": "plugin:@wordpress/eslint-plugin/es5",
+	"extends": [
+		"plugin:@wordpress/eslint-plugin/es5"
+	],
 	"env": {
 		"node": true
-	}
+	},
+	"overrides": [
+		{
+			"files": [ "@(test|benchmark)/*.js" ],
+			"extends": [
+				"plugin:@wordpress/eslint-plugin/recommended"
+			]
+		}
+	]
 }
diff --git a/packages/is-shallow-equal/benchmark/.eslintrc.json b/packages/is-shallow-equal/benchmark/.eslintrc.json
deleted file mode 100644
index 93ba810c785626..00000000000000
--- a/packages/is-shallow-equal/benchmark/.eslintrc.json
+++ /dev/null
@@ -1,4 +0,0 @@
-{
-	"root": true,
-	"extends": "../../../.eslintrc.js"
-}
diff --git a/packages/is-shallow-equal/test/.eslintrc.json b/packages/is-shallow-equal/test/.eslintrc.json
deleted file mode 100644
index 93ba810c785626..00000000000000
--- a/packages/is-shallow-equal/test/.eslintrc.json
+++ /dev/null
@@ -1,4 +0,0 @@
-{
-	"root": true,
-	"extends": "../../../.eslintrc.js"
-}
diff --git a/packages/scripts/CHANGELOG.md b/packages/scripts/CHANGELOG.md
index 7ccc3d4d75efa7..d7392cd49ce847 100644
--- a/packages/scripts/CHANGELOG.md
+++ b/packages/scripts/CHANGELOG.md
@@ -5,6 +5,7 @@
 - The bundled `puppeteer` dependency has been updated from requiring `1.6.1` to requiring `^1.19.0` ([#16875](https://github.com/WordPress/gutenberg/pull/16875)). It uses Chromium v77 instead of Chromium v69.
 - The bundled `jest-puppeteer` dependency has been updated from requiring `^4.0.0` to requiring `^4.3.0` ([#16875](https://github.com/WordPress/gutenberg/pull/16875)).
 - The bundled `eslint` dependency has been updated from requiring `^5.16.0` to requiring `^6.1.0`.
+- The bundled `@wordpress/eslint-plugin` dependency has been updated to the next major version `^3.0.0` due to new ESLint rules enabled for all test files.
 
 ## 3.4.0 (2019-08-05)