-
Notifications
You must be signed in to change notification settings - Fork 0
/
Copy pathDiagrama sin título.drawio
115 lines (115 loc) · 14.9 KB
/
Diagrama sin título.drawio
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
<mxfile host="app.diagrams.net" modified="2023-03-24T03:24:50.512Z" agent="Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/110.0.0.0 Safari/537.36 OPR/96.0.0.0" etag="uWj6aQa19ev6AqRPDLRN" version="21.1.0" type="github">
<diagram id="6a731a19-8d31-9384-78a2-239565b7b9f0" name="Page-1">
<mxGraphModel dx="1408" dy="748" grid="1" gridSize="10" guides="1" tooltips="1" connect="1" arrows="1" fold="1" page="1" pageScale="1" pageWidth="1169" pageHeight="827" background="none" math="0" shadow="0">
<root>
<mxCell id="0" />
<mxCell id="1" parent="0" />
<mxCell id="1745" value="" style="edgeStyle=none;rounded=0;jumpStyle=none;html=1;shadow=0;labelBackgroundColor=none;startArrow=none;startFill=0;endArrow=classic;endFill=1;jettySize=auto;orthogonalLoop=1;strokeColor=#2F5B7C;strokeWidth=3;fontFamily=Helvetica;fontSize=16;fontColor=#23445D;spacing=5;" parent="1" source="1749" target="1764" edge="1">
<mxGeometry relative="1" as="geometry" />
</mxCell>
<mxCell id="1746" value="" style="edgeStyle=none;rounded=0;jumpStyle=none;html=1;shadow=0;labelBackgroundColor=none;startArrow=none;startFill=0;endArrow=classic;endFill=1;jettySize=auto;orthogonalLoop=1;strokeColor=#2F5B7C;strokeWidth=3;fontFamily=Helvetica;fontSize=16;fontColor=#23445D;spacing=5;" parent="1" source="1749" target="1771" edge="1">
<mxGeometry relative="1" as="geometry" />
</mxCell>
<mxCell id="1747" value="" style="edgeStyle=none;rounded=0;jumpStyle=none;html=1;shadow=0;labelBackgroundColor=none;startArrow=none;startFill=0;endArrow=classic;endFill=1;jettySize=auto;orthogonalLoop=1;strokeColor=#2F5B7C;strokeWidth=3;fontFamily=Helvetica;fontSize=16;fontColor=#23445D;spacing=5;" parent="1" source="1749" target="1760" edge="1">
<mxGeometry relative="1" as="geometry" />
</mxCell>
<mxCell id="1748" value="" style="edgeStyle=none;rounded=0;jumpStyle=none;html=1;shadow=0;labelBackgroundColor=none;startArrow=none;startFill=0;endArrow=classic;endFill=1;jettySize=auto;orthogonalLoop=1;strokeColor=#2F5B7C;strokeWidth=3;fontFamily=Helvetica;fontSize=16;fontColor=#23445D;spacing=5;" parent="1" source="1749" target="1753" edge="1">
<mxGeometry relative="1" as="geometry" />
</mxCell>
<mxCell id="1749" value="Advertising" style="rounded=1;whiteSpace=wrap;html=1;shadow=0;labelBackgroundColor=none;strokeColor=none;strokeWidth=3;fillColor=#2F5B7C;fontFamily=Helvetica;fontSize=16;fontColor=#FFFFFF;align=center;fontStyle=1;spacing=5;arcSize=7;perimeterSpacing=2;" parent="1" vertex="1">
<mxGeometry x="495" y="380.5" width="150" height="70" as="geometry" />
</mxCell>
<mxCell id="1750" value="" style="edgeStyle=none;rounded=1;jumpStyle=none;html=1;shadow=0;labelBackgroundColor=none;startArrow=none;startFill=0;jettySize=auto;orthogonalLoop=1;strokeColor=#E85642;strokeWidth=3;fontFamily=Helvetica;fontSize=14;fontColor=#FFFFFF;spacing=5;fontStyle=1;fillColor=#b0e3e6;" parent="1" source="1753" target="1756" edge="1">
<mxGeometry relative="1" as="geometry" />
</mxCell>
<mxCell id="1751" value="" style="edgeStyle=none;rounded=1;jumpStyle=none;html=1;shadow=0;labelBackgroundColor=none;startArrow=none;startFill=0;jettySize=auto;orthogonalLoop=1;strokeColor=#E85642;strokeWidth=3;fontFamily=Helvetica;fontSize=14;fontColor=#FFFFFF;spacing=5;fontStyle=1;fillColor=#b0e3e6;" parent="1" source="1753" target="1755" edge="1">
<mxGeometry relative="1" as="geometry" />
</mxCell>
<mxCell id="1752" value="" style="edgeStyle=none;rounded=1;jumpStyle=none;html=1;shadow=0;labelBackgroundColor=none;startArrow=none;startFill=0;jettySize=auto;orthogonalLoop=1;strokeColor=#E85642;strokeWidth=3;fontFamily=Helvetica;fontSize=14;fontColor=#FFFFFF;spacing=5;fontStyle=1;fillColor=#b0e3e6;" parent="1" source="1753" target="1754" edge="1">
<mxGeometry relative="1" as="geometry" />
</mxCell>
<mxCell id="1753" value="Embassy" style="rounded=1;whiteSpace=wrap;html=1;shadow=0;labelBackgroundColor=none;strokeColor=none;strokeWidth=3;fillColor=#e85642;fontFamily=Helvetica;fontSize=14;fontColor=#FFFFFF;align=center;spacing=5;fontStyle=1;arcSize=7;perimeterSpacing=2;" parent="1" vertex="1">
<mxGeometry x="215" y="385.5" width="150" height="60" as="geometry" />
</mxCell>
<mxCell id="1754" value="Theories" style="rounded=1;whiteSpace=wrap;html=1;shadow=0;labelBackgroundColor=none;strokeColor=none;strokeWidth=3;fillColor=#f08e81;fontFamily=Helvetica;fontSize=14;fontColor=#FFFFFF;align=center;spacing=5;fontStyle=0;arcSize=7;perimeterSpacing=2;" parent="1" vertex="1">
<mxGeometry x="65" y="504.5" width="150" height="60" as="geometry" />
</mxCell>
<mxCell id="1755" value="Appeal" style="rounded=1;whiteSpace=wrap;html=1;shadow=0;labelBackgroundColor=none;strokeColor=none;strokeWidth=3;fillColor=#f08e81;fontFamily=Helvetica;fontSize=14;fontColor=#FFFFFF;align=center;spacing=5;fontStyle=0;arcSize=7;perimeterSpacing=2;" parent="1" vertex="1">
<mxGeometry x="14" y="385.5" width="150" height="60" as="geometry" />
</mxCell>
<mxCell id="1756" value="Layout" style="rounded=1;whiteSpace=wrap;html=1;shadow=0;labelBackgroundColor=none;strokeColor=none;strokeWidth=3;fillColor=#f08e81;fontFamily=Helvetica;fontSize=14;fontColor=#FFFFFF;align=center;spacing=5;fontStyle=0;arcSize=7;perimeterSpacing=2;" parent="1" vertex="1">
<mxGeometry x="65" y="254.5" width="150" height="60" as="geometry" />
</mxCell>
<mxCell id="1757" value="" style="edgeStyle=none;rounded=0;jumpStyle=none;html=1;shadow=0;labelBackgroundColor=none;startArrow=none;startFill=0;endArrow=classic;endFill=1;jettySize=auto;orthogonalLoop=1;strokeColor=#1699D3;strokeWidth=3;fontFamily=Helvetica;fontSize=14;fontColor=#FFFFFF;spacing=5;" parent="1" source="1760" target="1763" edge="1">
<mxGeometry relative="1" as="geometry" />
</mxCell>
<mxCell id="1758" value="" style="edgeStyle=none;rounded=0;jumpStyle=none;html=1;shadow=0;labelBackgroundColor=none;startArrow=none;startFill=0;endArrow=classic;endFill=1;jettySize=auto;orthogonalLoop=1;strokeColor=#1699D3;strokeWidth=3;fontFamily=Helvetica;fontSize=14;fontColor=#FFFFFF;spacing=5;" parent="1" source="1760" target="1762" edge="1">
<mxGeometry relative="1" as="geometry" />
</mxCell>
<mxCell id="1759" value="" style="edgeStyle=none;rounded=0;jumpStyle=none;html=1;shadow=0;labelBackgroundColor=none;startArrow=none;startFill=0;endArrow=classic;endFill=1;jettySize=auto;orthogonalLoop=1;strokeColor=#1699D3;strokeWidth=3;fontFamily=Helvetica;fontSize=14;fontColor=#FFFFFF;spacing=5;" parent="1" source="1760" target="1761" edge="1">
<mxGeometry relative="1" as="geometry" />
</mxCell>
<mxCell id="1760" value="Organization" style="rounded=1;whiteSpace=wrap;html=1;shadow=0;labelBackgroundColor=none;strokeColor=none;strokeWidth=3;fillColor=#1699d3;fontFamily=Helvetica;fontSize=14;fontColor=#FFFFFF;align=center;spacing=5;fontStyle=1;arcSize=7;perimeterSpacing=2;" parent="1" vertex="1">
<mxGeometry x="495" y="570.5" width="150" height="60" as="geometry" />
</mxCell>
<mxCell id="1761" value="Content" style="rounded=1;whiteSpace=wrap;html=1;shadow=0;labelBackgroundColor=none;strokeColor=none;strokeWidth=3;fillColor=#64bbe2;fontFamily=Helvetica;fontSize=14;fontColor=#FFFFFF;align=center;spacing=5;arcSize=7;perimeterSpacing=2;" parent="1" vertex="1">
<mxGeometry x="695" y="650.5" width="150" height="60" as="geometry" />
</mxCell>
<mxCell id="1762" value="Budget" style="rounded=1;whiteSpace=wrap;html=1;shadow=0;labelBackgroundColor=none;strokeColor=none;strokeWidth=3;fillColor=#64bbe2;fontFamily=Helvetica;fontSize=14;fontColor=#FFFFFF;align=center;spacing=5;arcSize=7;perimeterSpacing=2;" parent="1" vertex="1">
<mxGeometry x="495" y="716.5" width="150" height="60" as="geometry" />
</mxCell>
<mxCell id="1763" value="Analysis" style="rounded=1;whiteSpace=wrap;html=1;shadow=0;labelBackgroundColor=none;strokeColor=none;strokeWidth=3;fillColor=#64bbe2;fontFamily=Helvetica;fontSize=14;fontColor=#FFFFFF;align=center;spacing=5;arcSize=7;perimeterSpacing=2;" parent="1" vertex="1">
<mxGeometry x="295" y="650.5" width="150" height="60" as="geometry" />
</mxCell>
<mxCell id="1764" value="Marketing" style="rounded=1;whiteSpace=wrap;html=1;shadow=0;labelBackgroundColor=none;strokeColor=none;strokeWidth=3;fillColor=#F08705;fontFamily=Helvetica;fontSize=14;fontColor=#FFFFFF;align=center;spacing=5;fontStyle=1;arcSize=7;perimeterSpacing=2;" parent="1" vertex="1">
<mxGeometry x="495" y="200.5" width="150" height="60" as="geometry" />
</mxCell>
<mxCell id="1765" value="Aims<br>" style="rounded=1;whiteSpace=wrap;html=1;shadow=0;labelBackgroundColor=none;strokeColor=none;strokeWidth=3;fillColor=#f5af58;fontFamily=Helvetica;fontSize=14;fontColor=#FFFFFF;align=center;spacing=5;arcSize=7;perimeterSpacing=2;" parent="1" vertex="1">
<mxGeometry x="695" y="110.5" width="150" height="60" as="geometry" />
</mxCell>
<mxCell id="1766" value="" style="edgeStyle=none;rounded=0;jumpStyle=none;html=1;shadow=0;labelBackgroundColor=none;startArrow=none;startFill=0;endArrow=classic;endFill=1;jettySize=auto;orthogonalLoop=1;strokeColor=#F08705;strokeWidth=3;fontFamily=Helvetica;fontSize=14;fontColor=#FFFFFF;spacing=5;" parent="1" source="1764" target="1765" edge="1">
<mxGeometry relative="1" as="geometry" />
</mxCell>
<mxCell id="1767" value="Instruments" style="rounded=1;whiteSpace=wrap;html=1;shadow=0;labelBackgroundColor=none;strokeColor=none;strokeWidth=3;fillColor=#f5af58;fontFamily=Helvetica;fontSize=14;fontColor=#FFFFFF;align=center;spacing=5;arcSize=7;perimeterSpacing=2;" parent="1" vertex="1">
<mxGeometry x="495" y="50.5" width="150" height="60" as="geometry" />
</mxCell>
<mxCell id="1768" value="" style="edgeStyle=none;rounded=0;jumpStyle=none;html=1;shadow=0;labelBackgroundColor=none;startArrow=none;startFill=0;endArrow=classic;endFill=1;jettySize=auto;orthogonalLoop=1;strokeColor=#F08705;strokeWidth=3;fontFamily=Helvetica;fontSize=14;fontColor=#FFFFFF;spacing=5;" parent="1" source="1764" target="1767" edge="1">
<mxGeometry relative="1" as="geometry" />
</mxCell>
<mxCell id="1769" value="Segmentation" style="rounded=1;whiteSpace=wrap;html=1;shadow=0;labelBackgroundColor=none;strokeColor=none;strokeWidth=3;fillColor=#f5af58;fontFamily=Helvetica;fontSize=14;fontColor=#FFFFFF;align=center;spacing=5;arcSize=7;perimeterSpacing=2;" parent="1" vertex="1">
<mxGeometry x="295" y="110.5" width="150" height="60" as="geometry" />
</mxCell>
<mxCell id="1770" value="" style="edgeStyle=none;rounded=0;jumpStyle=none;html=1;shadow=0;labelBackgroundColor=none;startArrow=none;startFill=0;endArrow=classic;endFill=1;jettySize=auto;orthogonalLoop=1;strokeColor=#F08705;strokeWidth=3;fontFamily=Helvetica;fontSize=14;fontColor=#FFFFFF;spacing=5;" parent="1" source="1764" target="1769" edge="1">
<mxGeometry relative="1" as="geometry" />
</mxCell>
<mxCell id="1771" value="Communication" style="rounded=1;whiteSpace=wrap;html=1;shadow=0;labelBackgroundColor=none;strokeColor=none;strokeWidth=3;fillColor=#12aab5;fontFamily=Helvetica;fontSize=14;fontColor=#FFFFFF;align=center;spacing=5;fontStyle=1;arcSize=7;perimeterSpacing=2;" parent="1" vertex="1">
<mxGeometry x="795" y="385.4999999999999" width="150" height="60" as="geometry" />
</mxCell>
<mxCell id="1772" value="Events" style="rounded=1;whiteSpace=wrap;html=1;shadow=0;labelBackgroundColor=none;strokeColor=none;strokeWidth=3;fillColor=#61c6ce;fontFamily=Helvetica;fontSize=14;fontColor=#FFFFFF;align=center;spacing=5;fontStyle=0;arcSize=7;perimeterSpacing=2;" parent="1" vertex="1">
<mxGeometry x="875" y="524.5" width="150" height="60" as="geometry" />
</mxCell>
<mxCell id="1773" value="" style="edgeStyle=none;rounded=1;jumpStyle=none;html=1;shadow=0;labelBackgroundColor=none;startArrow=none;startFill=0;jettySize=auto;orthogonalLoop=1;strokeColor=#12AAB5;strokeWidth=3;fontFamily=Helvetica;fontSize=14;fontColor=#FFFFFF;spacing=5;fontStyle=1;fillColor=#b0e3e6;" parent="1" source="1771" target="1772" edge="1">
<mxGeometry relative="1" as="geometry" />
</mxCell>
<mxCell id="1774" value="Media" style="rounded=1;whiteSpace=wrap;html=1;shadow=0;labelBackgroundColor=none;strokeColor=none;strokeWidth=3;fillColor=#61c6ce;fontFamily=Helvetica;fontSize=14;fontColor=#FFFFFF;align=center;spacing=5;fontStyle=0;arcSize=7;perimeterSpacing=2;" parent="1" vertex="1">
<mxGeometry x="1005" y="434.5" width="150" height="60" as="geometry" />
</mxCell>
<mxCell id="1775" value="" style="edgeStyle=none;rounded=1;jumpStyle=none;html=1;shadow=0;labelBackgroundColor=none;startArrow=none;startFill=0;jettySize=auto;orthogonalLoop=1;strokeColor=#12AAB5;strokeWidth=3;fontFamily=Helvetica;fontSize=14;fontColor=#FFFFFF;spacing=5;fontStyle=1;fillColor=#b0e3e6;" parent="1" source="1771" target="1774" edge="1">
<mxGeometry relative="1" as="geometry" />
</mxCell>
<mxCell id="1776" value="Sponsoring" style="rounded=1;whiteSpace=wrap;html=1;shadow=0;labelBackgroundColor=none;strokeColor=none;strokeWidth=3;fillColor=#61c6ce;fontFamily=Helvetica;fontSize=14;fontColor=#FFFFFF;align=center;spacing=5;fontStyle=0;arcSize=7;perimeterSpacing=2;" parent="1" vertex="1">
<mxGeometry x="1005" y="324.5" width="150" height="60" as="geometry" />
</mxCell>
<mxCell id="1777" value="" style="edgeStyle=none;rounded=1;jumpStyle=none;html=1;shadow=0;labelBackgroundColor=none;startArrow=none;startFill=0;jettySize=auto;orthogonalLoop=1;strokeColor=#12AAB5;strokeWidth=3;fontFamily=Helvetica;fontSize=14;fontColor=#FFFFFF;spacing=5;fontStyle=1;fillColor=#b0e3e6;" parent="1" source="1771" target="1776" edge="1">
<mxGeometry relative="1" as="geometry" />
</mxCell>
<mxCell id="1778" value="PR" style="rounded=1;whiteSpace=wrap;html=1;shadow=0;labelBackgroundColor=none;strokeColor=none;strokeWidth=3;fillColor=#61c6ce;fontFamily=Helvetica;fontSize=14;fontColor=#FFFFFF;align=center;spacing=5;fontStyle=0;arcSize=7;perimeterSpacing=2;" parent="1" vertex="1">
<mxGeometry x="875" y="244.5" width="150" height="60" as="geometry" />
</mxCell>
<mxCell id="1779" value="" style="edgeStyle=none;rounded=1;jumpStyle=none;html=1;shadow=0;labelBackgroundColor=none;startArrow=none;startFill=0;jettySize=auto;orthogonalLoop=1;strokeColor=#12AAB5;strokeWidth=3;fontFamily=Helvetica;fontSize=14;fontColor=#FFFFFF;spacing=5;fontStyle=1;fillColor=#b0e3e6;" parent="1" source="1771" target="1778" edge="1">
<mxGeometry relative="1" as="geometry" />
</mxCell>
</root>
</mxGraphModel>
</diagram>
</mxfile>