diff --git a/rest_framework/fields.py b/rest_framework/fields.py
index c0ceebe3b7..33436c7f71 100644
--- a/rest_framework/fields.py
+++ b/rest_framework/fields.py
@@ -572,8 +572,11 @@ def to_internal_value(self, data):
         Transform the *incoming* primitive data into a native value.
         """
         raise NotImplementedError(
-            '{cls}.to_internal_value() must be implemented.'.format(
-                cls=self.__class__.__name__
+            '{cls}.to_internal_value() must be implemented for field '
+            '{field_name}. If you do not need to support write operations '
+            'you probably want to subclass `ReadOnlyField` instead.'.format(
+                cls=self.__class__.__name__,
+                field_name=self.field_name,
             )
         )
 
@@ -582,9 +585,7 @@ def to_representation(self, value):
         Transform the *outgoing* native value into primitive data.
         """
         raise NotImplementedError(
-            '{cls}.to_representation() must be implemented for field '
-            '{field_name}. If you do not need to support write operations '
-            'you probably want to subclass `ReadOnlyField` instead.'.format(
+            '{cls}.to_representation() must be implemented for field {field_name}.'.format(
                 cls=self.__class__.__name__,
                 field_name=self.field_name,
             )