v3.4.3 - New ROAS convergence plot & various updates

• Added ROAS convergence plot
• Adapted weibull adstock plots in one-pager
• Added csv_out parameter in robyn_run() to allow all iteration csv output
• Fixed refresh plot level limits and added robyn_palette()

v3.3.1 - Add seed for reproducible results

What's Changed

• For reproducible results, a new seed parameter was included into robyn_mmm() and robyn_run() to set numpy's seed before running any py operation within robyn_mmm().

v3.3.0 - Deploy Weibull PDF adstock

What's Changed

• added weibull_pdf as option into adstock_weibull() and adapted all related functions
• improved documentation and readme

Full Changelog: v3.2.2...v3.3.0

v3.2.2 - improve weibull adstocks' performance

• replace the inner apply function by vector multiplication within the mapply function in weibull adstock function to accelerate the function

v3.2.1 - Deprecation notice for source sub-directory

• The source sub-dir contains legacy Robyn 2.0.0 scripts before the package version. Deprecation date is set to be 2021-10-24

v3.2.0 - Deploy lambda_control parameter in robyn_run()

• The lambda_control parameter in robyn_run() takes on numeric value from 0-1 and tunes L2 regularization between lambda.min and lambda.1se. Default sets lambda_control = 1, meaning lambda.1se. Reducing lambda_control results in reduction of regularization.

v3.1.0 - Deploy calibration_constraint parameter in robyn_run()

• The calibration_constraint parameter in robyn_run() takes on value from 0.01-0.1 and defaults at 0.1. For calibration_constraint = 0.1, top 10% of calibrated model will be considered in pareto optimality calculation. Reducing calibration_constraint results in higher calibration accuracy, but requires more iteration.

v3.0.4 - fix plot_folder bug to save plots in right path

• fix plot_folder bug to save plots in right path
• included hex badge