diff --git a/src/components/Launch/LaunchWorkflowForm/LaunchWorkflowForm.tsx b/src/components/Launch/LaunchWorkflowForm/LaunchWorkflowForm.tsx
index 1e67b824e..f84467919 100644
--- a/src/components/Launch/LaunchWorkflowForm/LaunchWorkflowForm.tsx
+++ b/src/components/Launch/LaunchWorkflowForm/LaunchWorkflowForm.tsx
@@ -1,6 +1,8 @@
 import {
     Button,
     DialogActions,
+    DialogContent,
+    DialogTitle,
     FormHelperText,
     Typography
 } from '@material-ui/core';
@@ -9,7 +11,12 @@ import { WaitForData } from 'components/common';
 import { ButtonCircularProgress } from 'components/common/ButtonCircularProgress';
 import { APIContextValue, useAPIContext } from 'components/data/apiContext';
 import { smallFontSize } from 'components/Theme';
-import { FilterOperationName, WorkflowId } from 'models';
+import {
+    FilterOperationName,
+    NamedEntityIdentifier,
+    SortDirection,
+    workflowSortFields
+} from 'models';
 import * as React from 'react';
 import { SearchableSelector } from './SearchableSelector';
 import { SimpleInput } from './SimpleInput';
@@ -20,18 +27,17 @@ import { workflowsToSearchableSelectorOptions } from './utils';
 
 const useStyles = makeStyles((theme: Theme) => ({
     footer: {
-        borderTop: `1px solid ${theme.palette.divider}`,
         padding: theme.spacing(2)
     },
     formControl: {
         padding: `${theme.spacing(1.5)}px 0`
     },
     header: {
-        borderBottom: `1px solid ${theme.palette.divider}`,
         padding: theme.spacing(2),
         width: '100%'
     },
     inputsSection: {
+        minHeight: theme.spacing(75),
         padding: theme.spacing(2)
     },
     inputLabel: {
@@ -60,7 +66,7 @@ function getComponentForInput(input: InputProps) {
 
 function generateFetchSearchResults(
     { listWorkflows }: APIContextValue,
-    workflowId: WorkflowId
+    workflowId: NamedEntityIdentifier
 ) {
     return async (query: string) => {
         const { entities: workflows } = await listWorkflows(workflowId, {
@@ -70,13 +76,13 @@ function generateFetchSearchResults(
                     operation: FilterOperationName.CONTAINS,
                     value: query
                 }
-            ]
+            ],
+            sort: {
+                key: workflowSortFields.createdAt,
+                direction: SortDirection.DESCENDING
+            }
         });
-        const options = workflowsToSearchableSelectorOptions(workflows);
-        if (options.length > 0) {
-            options[0].description = 'latest';
-        }
-        return options;
+        return workflowsToSearchableSelectorOptions(workflows);
     };
 }
 
@@ -97,12 +103,12 @@ export const LaunchWorkflowForm: React.FC<LaunchWorkflowFormProps> = props => {
     };
 
     return (
-        <form className={styles.root}>
-            <header className={styles.header}>
+        <>
+            <DialogTitle disableTypography={true} className={styles.header}>
                 <div className={styles.inputLabel}>Launch Workflow</div>
                 <Typography variant="h6">{state.workflowName}</Typography>
-            </header>
-            <section className={styles.inputsSection}>
+            </DialogTitle>
+            <DialogContent dividers={true} className={styles.inputsSection}>
                 <WaitForData
                     spinnerVariant="medium"
                     {...state.workflowOptionsLoadingState}
@@ -145,7 +151,7 @@ export const LaunchWorkflowForm: React.FC<LaunchWorkflowFormProps> = props => {
                         </WaitForData>
                     ) : null}
                 </WaitForData>
-            </section>
+            </DialogContent>
             <div className={styles.footer}>
                 {!!submissionState.lastError && (
                     <FormHelperText error={true}>
@@ -178,6 +184,6 @@ export const LaunchWorkflowForm: React.FC<LaunchWorkflowFormProps> = props => {
                     </Button>
                 </DialogActions>
             </div>
-        </form>
+        </>
     );
 };
diff --git a/src/components/Launch/LaunchWorkflowForm/SearchableSelector.tsx b/src/components/Launch/LaunchWorkflowForm/SearchableSelector.tsx
index 8e96d28cd..e3a280913 100644
--- a/src/components/Launch/LaunchWorkflowForm/SearchableSelector.tsx
+++ b/src/components/Launch/LaunchWorkflowForm/SearchableSelector.tsx
@@ -40,7 +40,7 @@ const useStyles = makeStyles((theme: Theme) => ({
         marginTop: theme.spacing(0.5),
         position: 'absolute',
         right: 0,
-        zIndex: 2
+        zIndex: theme.zIndex.tooltip
     },
     selectedItem: {
         fontWeight: 'bold'
diff --git a/src/components/Launch/LaunchWorkflowForm/__stories__/LaunchWorkflowForm.stories.tsx b/src/components/Launch/LaunchWorkflowForm/__stories__/LaunchWorkflowForm.stories.tsx
index d74f62280..a44ff00ec 100644
--- a/src/components/Launch/LaunchWorkflowForm/__stories__/LaunchWorkflowForm.stories.tsx
+++ b/src/components/Launch/LaunchWorkflowForm/__stories__/LaunchWorkflowForm.stories.tsx
@@ -41,6 +41,8 @@ const mockApi = mockAPIContextValue({
     listLaunchPlans: () => resolveAfter(500, { entities: [mockLaunchPlan] })
 });
 
+const onClose = () => console.log('Close');
+
 const stories = storiesOf('Launch/LaunchWorkflowForm', module);
 stories.addDecorator(story => (
     <APIContext.Provider value={mockApi}>
@@ -48,4 +50,6 @@ stories.addDecorator(story => (
     </APIContext.Provider>
 ));
 
-stories.add('Basic', () => <LaunchWorkflowForm workflowId={mockWorkflow.id} />);
+stories.add('Basic', () => (
+    <LaunchWorkflowForm onClose={onClose} workflowId={mockWorkflow.id} />
+));
diff --git a/src/components/Launch/LaunchWorkflowForm/types.ts b/src/components/Launch/LaunchWorkflowForm/types.ts
index 6d9e76228..7e2689828 100644
--- a/src/components/Launch/LaunchWorkflowForm/types.ts
+++ b/src/components/Launch/LaunchWorkflowForm/types.ts
@@ -1,9 +1,15 @@
 import { FetchableData, MultiFetchableState } from 'components/hooks';
-import { LaunchPlan, WorkflowExecutionIdentifier, WorkflowId } from 'models';
+import {
+    LaunchPlan,
+    NamedEntityIdentifier,
+    WorkflowExecutionIdentifier,
+    WorkflowId
+} from 'models';
 import { SearchableSelectorOption } from './SearchableSelector';
 
 export interface LaunchWorkflowFormProps {
-    workflowId: WorkflowId;
+    workflowId: NamedEntityIdentifier;
+    onClose(): void;
 }
 
 export interface LaunchWorkflowFormState {
diff --git a/src/components/Launch/LaunchWorkflowForm/useLaunchWorkflowFormState.ts b/src/components/Launch/LaunchWorkflowForm/useLaunchWorkflowFormState.ts
index d1d374777..660a6894e 100644
--- a/src/components/Launch/LaunchWorkflowForm/useLaunchWorkflowFormState.ts
+++ b/src/components/Launch/LaunchWorkflowForm/useLaunchWorkflowFormState.ts
@@ -9,11 +9,14 @@ import {
     FilterOperationName,
     LaunchPlan,
     LiteralType,
+    SortDirection,
     Workflow,
     WorkflowExecutionIdentifier,
-    WorkflowId
+    WorkflowId,
+    workflowSortFields
 } from 'models';
 import { useEffect, useMemo, useState } from 'react';
+import { history, Routes } from 'routes';
 import { simpleTypeToInputType } from './constants';
 import { SearchableSelectorOption } from './SearchableSelector';
 import {
@@ -139,10 +142,17 @@ function useFormInputsState(parsedInputs: ParsedInput[]): FormInputsState {
     };
 }
 
-function useWorkflowSelectorOptions(workflows: Workflow[]) {
-    return useMemo(() => workflowsToSearchableSelectorOptions(workflows), [
-        workflows
-    ]);
+export function useWorkflowSelectorOptions(workflows: Workflow[]) {
+    return useMemo(
+        () => {
+            const options = workflowsToSearchableSelectorOptions(workflows);
+            if (options.length > 0) {
+                options[0].description = 'latest';
+            }
+            return options;
+        },
+        [workflows]
+    );
 }
 
 function useLaunchPlanSelectorOptions(launchPlans: LaunchPlan[]) {
@@ -193,9 +203,17 @@ function useLaunchPlansForWorkflow(workflowId: WorkflowId | null = null) {
  * definitions, current input values, and errors.
  */
 export function useLaunchWorkflowFormState({
+    onClose,
     workflowId
 }: LaunchWorkflowFormProps): LaunchWorkflowFormState {
-    const workflows = useWorkflows(workflowId, { limit: 10 });
+    const { createWorkflowExecution } = useAPIContext();
+    const workflows = useWorkflows(workflowId, {
+        limit: 10,
+        sort: {
+            key: workflowSortFields.createdAt,
+            direction: SortDirection.DESCENDING
+        }
+    });
     const workflowSelectorOptions = useWorkflowSelectorOptions(workflows.value);
     const [selectedWorkflow, setWorkflow] = useState<
         SearchableSelectorOption<WorkflowId>
@@ -213,6 +231,9 @@ export function useLaunchWorkflowFormState({
     const [selectedLaunchPlan, setLaunchPlan] = useState<
         SearchableSelectorOption<LaunchPlan>
     >();
+    const launchPlanData = selectedLaunchPlan
+        ? selectedLaunchPlan.data
+        : undefined;
 
     const workflowOptionsLoadingState = waitForAllFetchables([workflows]);
     const launchPlanOptionsLoadingState = waitForAllFetchables([launchPlans]);
@@ -230,12 +251,24 @@ export function useLaunchWorkflowFormState({
         setWorkflow(newWorkflow);
     };
 
-    const launchWorkflow = () => {
-        const literalMap = convertFormInputsToLiteralMap(inputs);
-        console.log('launch', literalMap);
-        return new Promise<WorkflowExecutionIdentifier>((resolve, reject) => {
-            setTimeout(() => reject('Launching is not implemented'), 1500);
+    const launchWorkflow = async () => {
+        if (!launchPlanData) {
+            throw new Error('Attempting to launch with no LaunchPlan');
+        }
+        const launchPlanId = launchPlanData.id;
+        const { domain, project } = workflowId;
+        const response = await createWorkflowExecution({
+            domain,
+            launchPlanId,
+            project,
+            inputs: convertFormInputsToLiteralMap(inputs)
         });
+        const newExecutionId = response.id as WorkflowExecutionIdentifier;
+        if (!newExecutionId) {
+            throw new Error('API Response did not include new execution id');
+        }
+        history.push(Routes.ExecutionDetails.makeUrl(newExecutionId));
+        return newExecutionId;
     };
 
     const submissionState = useFetchableData<WorkflowExecutionIdentifier>({
@@ -246,19 +279,27 @@ export function useLaunchWorkflowFormState({
     });
 
     const onSubmit = submissionState.fetch;
-    const onCancel = () => {
-        console.log('cancel');
-    };
+    const onCancel = onClose;
 
     useEffect(
         () => {
             const parsedInputs =
-                selectedLaunchPlan && workflow.hasLoaded
-                    ? getInputs(workflow.value, selectedLaunchPlan.data)
+                launchPlanData && workflow.hasLoaded
+                    ? getInputs(workflow.value, launchPlanData)
                     : [];
             setParsedInputs(parsedInputs);
         },
-        [workflow.hasLoaded, workflow.value, selectedLaunchPlan]
+        [workflow.hasLoaded, workflow.value, launchPlanData]
+    );
+
+    // Once workflows have loaded, attempt to select the first option
+    useEffect(
+        () => {
+            if (workflowSelectorOptions.length > 0 && !selectedWorkflow) {
+                setWorkflow(workflowSelectorOptions[0]);
+            }
+        },
+        [workflows.value]
     );
 
     // Once launch plans have been loaded, attempt to select the default
diff --git a/src/components/Workflow/WorkflowDetails/WorkflowDetails.tsx b/src/components/Workflow/WorkflowDetails/WorkflowDetails.tsx
index 695755277..1552ae58e 100644
--- a/src/components/Workflow/WorkflowDetails/WorkflowDetails.tsx
+++ b/src/components/Workflow/WorkflowDetails/WorkflowDetails.tsx
@@ -1,7 +1,9 @@
+import { Dialog } from '@material-ui/core';
 import { makeStyles, Theme } from '@material-ui/core/styles';
 import { contentMarginGridUnits } from 'common/layout';
 import { WaitForData, withRouteParams } from 'components/common';
 import { useProject } from 'components/hooks';
+import { LaunchWorkflowForm } from 'components/Launch/LaunchWorkflowForm/LaunchWorkflowForm';
 import * as React from 'react';
 import { WorkflowDescription } from './WorkflowDescription';
 import { WorkflowDetailsHeader } from './WorkflowDetailsHeader';
@@ -46,6 +48,10 @@ export const WorkflowDetailsContainer: React.FC<WorkflowDetailsRouteParams> = ({
 }) => {
     const project = useProject(projectId);
     const styles = useStyles();
+    const [showLaunchForm, setShowLaunchForm] = React.useState(false);
+    const onLaunch = () => setShowLaunchForm(true);
+    const onCancelLaunch = () => setShowLaunchForm(false);
+
     const workflowId = {
         project: projectId,
         domain: domainId,
@@ -58,6 +64,7 @@ export const WorkflowDetailsContainer: React.FC<WorkflowDetailsRouteParams> = ({
                     project={project.value}
                     domainId={domainId}
                     workflowName={workflowName}
+                    onClickLaunch={onLaunch}
                 />
                 <div className={styles.metadataContainer}>
                     <div className={styles.descriptionContainer}>
@@ -70,6 +77,17 @@ export const WorkflowDetailsContainer: React.FC<WorkflowDetailsRouteParams> = ({
                 <div className={styles.executionsContainer}>
                     <WorkflowExecutions workflowId={workflowId} />
                 </div>
+                <Dialog
+                    scroll="paper"
+                    maxWidth="sm"
+                    fullWidth={true}
+                    open={showLaunchForm}
+                >
+                    <LaunchWorkflowForm
+                        onClose={onCancelLaunch}
+                        workflowId={workflowId}
+                    />
+                </Dialog>
             </WaitForData>
         </>
     );
diff --git a/src/components/Workflow/WorkflowDetails/WorkflowDetailsHeader.tsx b/src/components/Workflow/WorkflowDetails/WorkflowDetailsHeader.tsx
index 295ed1001..58a0de973 100644
--- a/src/components/Workflow/WorkflowDetails/WorkflowDetailsHeader.tsx
+++ b/src/components/Workflow/WorkflowDetails/WorkflowDetailsHeader.tsx
@@ -1,3 +1,4 @@
+import { Button } from '@material-ui/core';
 import { makeStyles, Theme } from '@material-ui/core/styles';
 import ArrowBack from '@material-ui/icons/ArrowBack';
 import * as classnames from 'classnames';
@@ -9,10 +10,12 @@ import { Link } from 'react-router-dom';
 import { Routes } from 'routes';
 
 const useStyles = makeStyles((theme: Theme) => ({
+    actionsContainer: {},
     headerContainer: {
         alignItems: 'center',
         display: 'flex',
         height: theme.spacing(5),
+        justifyContent: 'space-between',
         marginTop: theme.spacing(2),
         width: '100%'
     },
@@ -36,11 +39,13 @@ interface WorkflowDetailsHeaderProps {
     domainId: string;
     project: Project;
     workflowName: string;
+    onClickLaunch(): void;
 }
 
 /** Renders the workflow name and actions shown on the workflow details page */
 export const WorkflowDetailsHeader: React.FC<WorkflowDetailsHeaderProps> = ({
     domainId,
+    onClickLaunch,
     project,
     workflowName
 }) => {
@@ -67,6 +72,16 @@ export const WorkflowDetailsHeader: React.FC<WorkflowDetailsHeaderProps> = ({
                 </Link>
                 <span className={styles.headerText}>{headerText}</span>
             </div>
+            <div className={styles.actionsContainer}>
+                <Button
+                    color="primary"
+                    id="launch-workflow"
+                    onClick={onClickLaunch}
+                    variant="contained"
+                >
+                    Launch Workflow
+                </Button>
+            </div>
         </div>
     );
 };
diff --git a/src/models/Execution/api.ts b/src/models/Execution/api.ts
index 9a96ed515..c38127734 100644
--- a/src/models/Execution/api.ts
+++ b/src/models/Execution/api.ts
@@ -1,4 +1,4 @@
-import { Admin } from 'flyteidl';
+import { Admin, Core } from 'flyteidl';
 import {
     defaultPaginationConfig,
     getAdminEntity,
@@ -7,11 +7,12 @@ import {
 } from 'models/AdminEntity';
 import {
     endpointPrefixes,
+    Identifier,
     IdentifierScope,
     makeIdentifierPath,
     NameIdentifierScope
 } from 'models/Common';
-
+import { defaultExecutionPrincipal } from './constants';
 import {
     Execution,
     ExecutionData,
@@ -21,7 +22,6 @@ import {
     TaskExecutionIdentifier,
     WorkflowExecutionIdentifier
 } from './types';
-
 import {
     executionListTransformer,
     makeExecutionPath,
@@ -76,6 +76,45 @@ export const getExecutionData = (
         config
     );
 
+interface CreateWorkflowExecutionArguments {
+    domain: string;
+    inputs: Core.ILiteralMap;
+    launchPlanId: Identifier;
+    project: string;
+}
+/** Submits a request to create a new `WorkflowExecution` using the provided
+ * LaunchPlan and input values.
+ */
+export const createWorkflowExecution = (
+    {
+        domain,
+        inputs,
+        launchPlanId: launchPlan,
+        project
+    }: CreateWorkflowExecutionArguments,
+    config?: RequestConfig
+) =>
+    postAdminEntity<
+        Admin.IExecutionCreateRequest,
+        Admin.ExecutionCreateResponse
+    >(
+        {
+            data: {
+                project,
+                domain,
+                spec: {
+                    inputs,
+                    launchPlan,
+                    metadata: { principal: defaultExecutionPrincipal }
+                }
+            },
+            path: endpointPrefixes.execution,
+            requestMessageType: Admin.ExecutionCreateRequest,
+            responseMessageType: Admin.ExecutionCreateResponse
+        },
+        config
+    );
+
 /** Submits a request to terminate a WorkflowExecution by id */
 export const terminateWorkflowExecution = (
     id: WorkflowExecutionIdentifier,
diff --git a/src/models/Execution/constants.ts b/src/models/Execution/constants.ts
index 51f610f46..1cfabb733 100644
--- a/src/models/Execution/constants.ts
+++ b/src/models/Execution/constants.ts
@@ -29,3 +29,5 @@ export const executionSortFields = {
     createdAt: 'created_at',
     startedAt: 'started_at'
 };
+
+export const defaultExecutionPrincipal = 'flyteconsole';