diff --git a/genny/release/options.go b/genny/release/options.go
index 33eccf4..7e00f29 100644
--- a/genny/release/options.go
+++ b/genny/release/options.go
@@ -15,7 +15,7 @@ type Options struct {
 	VersionFile string
 	LegacyPackr bool
 	SkipPackr   bool
-	semVersion  *semver.Version
+	semVersion  semver.Version
 	// add your stuff here
 }
 
@@ -30,10 +30,8 @@ func (opts *Options) Validate() error {
 	if len(opts.Version) == 0 {
 		opts.Version = "v0.0.1"
 	}
-	if !strings.HasPrefix(opts.Version, "v") {
-		opts.Version = "v" + opts.Version
-	}
-	v, err := semver.NewVersion(opts.Version)
+
+	v, err := semver.NewVersion(strings.TrimPrefix(opts.Version, "v"))
 	if err != nil {
 		return err
 	}
diff --git a/go.mod b/go.mod
index c629ac2..e04c10c 100644
--- a/go.mod
+++ b/go.mod
@@ -3,7 +3,7 @@ module github.com/gobuffalo/release
 go 1.12
 
 require (
-	github.com/Masterminds/semver v1.4.2
+	github.com/Masterminds/semver v1.4.3-0.20190829202958-e21c53f7d696
 	github.com/gobuffalo/envy v1.7.0
 	github.com/gobuffalo/genny v0.3.0
 	github.com/gobuffalo/here v0.2.3
diff --git a/go.sum b/go.sum
index 72f91fa..97c0f9f 100644
--- a/go.sum
+++ b/go.sum
@@ -1,6 +1,6 @@
 github.com/BurntSushi/toml v0.3.1/go.mod h1:xHWCNGjB5oqiDr8zfno3MHue2Ht5sIBksp03qcyfWMU=
-github.com/Masterminds/semver v1.4.2 h1:WBLTQ37jOCzSLtXNdoo8bNM8876KhNqOKvrlGITgsTc=
-github.com/Masterminds/semver v1.4.2/go.mod h1:MB6lktGJrhw8PrUyiEoblNEGEQ+RzHPF078ddwwvV3Y=
+github.com/Masterminds/semver v1.4.3-0.20190829202958-e21c53f7d696 h1:OqELdiOlY8GBlSvZ1FA8pVR2EbVZjoPD54HeujJgbkc=
+github.com/Masterminds/semver v1.4.3-0.20190829202958-e21c53f7d696/go.mod h1:8CV7kYbvgykQs8Io0EDPxUVkQQsXveUpKzLB6tuHV2w=
 github.com/armon/consul-api v0.0.0-20180202201655-eb2c6b5be1b6/go.mod h1:grANhF5doyWs3UAsr3K4I6qtAmlQcZDesFNEHPZAzj8=
 github.com/coreos/etcd v3.3.10+incompatible/go.mod h1:uF7uidLiAD3TWHmW31ZFd/JWoc32PjwdhPthX9715RE=
 github.com/coreos/go-etcd v2.0.0+incompatible/go.mod h1:Jez6KQU2B/sWsbdaef3ED8NzMklzPG4d5KIOhIy30Tk=
diff --git a/version.go b/version.go
index 456864c..e28485e 100644
--- a/version.go
+++ b/version.go
@@ -1,4 +1,4 @@
 package main
 
 // Version of main
-const Version = "v1.9.0"
+const Version = "1.10.0"