diff --git a/BUILD.bazel b/BUILD.bazel
index 7ed2446a7c..adf8fc1af6 100644
--- a/BUILD.bazel
+++ b/BUILD.bazel
@@ -1,4 +1,4 @@
-load("@io_bazel_rules_go//go:def.bzl", "gazelle", "go_prefix", "go_path", "go_vet_test")
+load("@io_bazel_rules_go//go:def.bzl", "gazelle", "go_path", "go_vet_test")
 load("@io_bazel_rules_go//go/private:tools/lines_sorted_test.bzl", "lines_sorted_test")
 load("@io_bazel_rules_go//go/private:rules/info.bzl", "go_info")
 load("@io_bazel_rules_go//proto:go_proto_library.bzl", "go_google_protobuf")
@@ -16,9 +16,6 @@ go_context_data(
 
 # gazelle:prefix github.com/bazelbuild/rules_go
 
-# TODO(jayconrod): remove when nothing depends on this.
-go_prefix("github.com/bazelbuild/rules_go")
-
 go_google_protobuf()
 
 lines_sorted_test(
diff --git a/examples/bindata/BUILD.bazel b/examples/bindata/BUILD.bazel
index eab89b20b1..6a39e8ff43 100644
--- a/examples/bindata/BUILD.bazel
+++ b/examples/bindata/BUILD.bazel
@@ -9,6 +9,7 @@ bindata(
 
 go_library(
     name = "go_default_library",
+    importpath = "github.com/bazelbuild/rules_go/examples/bindata",
     srcs = [":data"],
 )
 
diff --git a/examples/cgo/BUILD.bazel b/examples/cgo/BUILD.bazel
index 5dd44ba9b4..8895af1074 100644
--- a/examples/cgo/BUILD.bazel
+++ b/examples/cgo/BUILD.bazel
@@ -14,6 +14,7 @@ go_library(
         "use_exported.c",
         "use_exported.h",
     ],
+    importpath = "github.com/bazelbuild/rules_go/examples/cgo",
     cdeps = ["//examples/cgo/cc_dependency:version"],
     cgo = True,
     clinkopts = ["-lm"],
@@ -31,6 +32,7 @@ go_library(
     cgo = True,
     clinkopts = ["-lm"],
     visibility = ["//visibility:private"],
+    importpath = "github.com/bazelbuild/rules_go/examples/cgo/sub",
 )
 
 go_test(
diff --git a/examples/cgo/skip_go_library/BUILD.bazel b/examples/cgo/skip_go_library/BUILD.bazel
index 2f60c63f0b..fb1772227f 100644
--- a/examples/cgo/skip_go_library/BUILD.bazel
+++ b/examples/cgo/skip_go_library/BUILD.bazel
@@ -9,4 +9,5 @@ go_library(
         "types.go",
     ],
     cgo = True,
+    importpath = "github.com/bazelbuild/rules_go/examples/cgo/skip_go_library",
 )
diff --git a/examples/lib/BUILD.bazel b/examples/lib/BUILD.bazel
index 738981f9f4..bcf3d21d91 100644
--- a/examples/lib/BUILD.bazel
+++ b/examples/lib/BUILD.bazel
@@ -12,6 +12,7 @@ go_library(
         "lib.go",
         "sub.s",
     ],
+    importpath = "github.com/bazelbuild/rules_go/examples/lib",
     deps = ["//examples/lib/deep:go_default_library"],
 )
 
diff --git a/examples/lib/deep/BUILD.bazel b/examples/lib/deep/BUILD.bazel
index 56ad62ba28..2faae0717a 100644
--- a/examples/lib/deep/BUILD.bazel
+++ b/examples/lib/deep/BUILD.bazel
@@ -8,4 +8,5 @@ go_library(
         "doc.go",
         "thought.go",
     ],
+    importpath = "github.com/bazelbuild/rules_go/examples/lib/deep",
 )
diff --git a/examples/proto/BUILD.bazel b/examples/proto/BUILD.bazel
index 6e0c93e786..43b310f468 100644
--- a/examples/proto/BUILD.bazel
+++ b/examples/proto/BUILD.bazel
@@ -15,7 +15,6 @@ go_test(
     name = "proto_test",
     size = "small",
     srcs = ["proto_test.go"],
-    importpath = "github.com/bazelbuild/rules_go/examples/proto",
     pure = "off",
     deps = [
         "//examples/proto/embed:go_default_library",
@@ -27,7 +26,6 @@ go_test(
     name = "proto_pure_test",
     size = "small",
     srcs = ["proto_test.go"],
-    importpath = "github.com/bazelbuild/rules_go/examples/proto",
     pure = "on",
     deps = [
         "//examples/proto/embed:go_default_library",
diff --git a/examples/stamped_bin/stamp/BUILD.bazel b/examples/stamped_bin/stamp/BUILD.bazel
index 6e3b8f61d7..be06c8f141 100644
--- a/examples/stamped_bin/stamp/BUILD.bazel
+++ b/examples/stamped_bin/stamp/BUILD.bazel
@@ -3,6 +3,7 @@ load("@io_bazel_rules_go//go:def.bzl", "go_library")
 go_library(
     name = "go_default_library",
     srcs = ["stamp.go"],
+    importpath = "github.com/bazelbuild/rules_go/examples/stamped_bin/stamp",
     visibility = ["//visibility:public"],
     x_defs = {
         "XdefBuildTimestamp": "{BUILD_TIMESTAMP}",
diff --git a/examples/vendor/github.com/user/vendored/BUILD.bazel b/examples/vendor/github.com/user/vendored/BUILD.bazel
index c47e323861..3632cdcd22 100644
--- a/examples/vendor/github.com/user/vendored/BUILD.bazel
+++ b/examples/vendor/github.com/user/vendored/BUILD.bazel
@@ -9,4 +9,5 @@ go_library(
     srcs = [
         "vendored.go",
     ],
+    importpath = "github.com/user/vendored",
 )
diff --git a/go/private/context.bzl b/go/private/context.bzl
index 0971f4161a..7c42553fc4 100644
--- a/go/private/context.bzl
+++ b/go/private/context.bzl
@@ -121,14 +121,30 @@ def _infer_importpath(ctx):
   VENDOR_PREFIX = "/vendor/"
   # Check if import path was explicitly set
   path = getattr(ctx.attr, "importpath", "")
+  # are we in forced infer mode?
+  if path == "~auto~":
+    path = ""
   if path != "":
     return path, EXPLICIT_PATH
   # See if we can collect importpath from embeded libraries
   # This is the path that fixes tests as well
   for embed in getattr(ctx.attr, "embed", []):
-    if GoLibrary in embed:
-      if embed[GoLibrary].pathtype == EXPLICIT_PATH:
-        return embed[GoLibrary].importpath, EXPLICIT_PATH
+    if GoLibrary not in embed:
+      continue
+    if embed[GoLibrary].pathtype == EXPLICIT_PATH:
+      return embed[GoLibrary].importpath, EXPLICIT_PATH
+  # If we are a test, and we have a dep in the same package, presume
+  # we should be named the same with an _test suffix
+  if ctx.label.name.endswith("_test~library~"):
+    for dep in getattr(ctx.attr, "deps", []):
+      if GoLibrary not in dep:
+        continue
+      lib = dep[GoLibrary]
+      if lib.label.workspace_root != ctx.label.workspace_root:
+        continue
+      if lib.label.package != ctx.label.package:
+        continue
+      return lib.importpath + "_test", INFERRED_PATH
   # TODO: stop using the prefix
   prefix = getattr(ctx.attr, "_go_prefix", None)
   path = prefix.go_prefix if prefix else ""
diff --git a/go/private/rules/wrappers.bzl b/go/private/rules/wrappers.bzl
index 0425a9c180..dc5c9cc37d 100644
--- a/go/private/rules/wrappers.bzl
+++ b/go/private/rules/wrappers.bzl
@@ -17,7 +17,7 @@ load("@io_bazel_rules_go//go/private:rules/library.bzl", "go_library")
 load("@io_bazel_rules_go//go/private:rules/test.bzl", "go_test")
 load("@io_bazel_rules_go//go/private:rules/cgo.bzl", "setup_cgo_library")
 
-def go_library_macro(name, srcs=None, embed=[], cgo=False, cdeps=[], copts=[], clinkopts=[], library=None, **kwargs):
+def go_library_macro(name, srcs=None, embed=[], cgo=False, cdeps=[], copts=[], clinkopts=[], importpath="", library=None, **kwargs):
   """See go/core.rst#go_library for full documentation."""
   if library:
     #TODO: print("\nDEPRECATED: {}//{}:{} : the library attribute is deprecated. Please migrate to embed.".format(native.repository_name(), native.package_name(), name))
@@ -37,16 +37,19 @@ def go_library_macro(name, srcs=None, embed=[], cgo=False, cdeps=[], copts=[], c
       name = name,
       srcs = srcs,
       embed = embed,
+      importpath = importpath,
       **kwargs
   )
 
+#TODO(#1207): Remove importpath
 def go_binary_macro(name, srcs=None, embed=[], cgo=False, cdeps=[], copts=[], clinkopts=[], library=None, importpath="", **kwargs):
   """See go/core.rst#go_binary for full documentation."""
   if library:
     #TODO: print("\nDEPRECATED: {}//{}:{} : the library attribute is deprecated. Please migrate to embed.".format(native.repository_name(), native.package_name(), name))
     embed = embed + [library]
-  #if importpath:
-  #  print("\nDEPRECATED: {}//{}:{} : the importpath attribute on go_binary is deprecated.".format(native.repository_name(), native.package_name(), name))
+  #TODO: Turn on the deprecation warning when gazelle stops adding these
+  #if importpath and native.repository_name() == "@":
+  #  print("\nDEPRECATED: //{}:{} : the importpath attribute on go_binary is deprecated.".format(native.package_name(), name))
 
   if cgo:
     cgo_embed = setup_cgo_library(
@@ -65,13 +68,18 @@ def go_binary_macro(name, srcs=None, embed=[], cgo=False, cdeps=[], copts=[], cl
       **kwargs
   )
 
-def go_test_macro(name, srcs=None, deps=None, importpath="", library=None, embed=[], gc_goopts=[], cgo=False, cdeps=[], copts=[], clinkopts=[], x_defs={}, **kwargs):
+#TODO(#1207): Remove importpath
+def go_test_macro(name, srcs=None, deps=None, importpath=None, library=None, embed=[], gc_goopts=[], cgo=False, cdeps=[], copts=[], clinkopts=[], x_defs={}, **kwargs):
   """See go/core.rst#go_test for full documentation."""
   if library:
     #TODO: print("\nDEPRECATED: {}//{}:{} : the library attribute is deprecated. Please migrate to embed.".format(native.repository_name(), native.package_name(), name))
     embed = embed + [library]
-  #TODO: if importpath:
-  #  print("\nDEPRECATED: {}//{}:{} : the importpath attribute on go_test is deprecated.".format(native.repository_name(), native.package_name(), name))
+  if not importpath:
+    importpath = "~auto~"
+  #TODO: Turn on the deprecation warning when gazelle stops adding these
+  #elif native.repository_name() == "@":
+  #  print("\nDEPRECATED: //{}:{} : the importpath attribute on go_test is deprecated.".format(native.package_name(), name))
+
 
   library_name = name + "~library~"
   go_library_macro(
diff --git a/go/tools/bazel/BUILD.bazel b/go/tools/bazel/BUILD.bazel
index 76bcdc4c23..4322e3ae01 100644
--- a/go/tools/bazel/BUILD.bazel
+++ b/go/tools/bazel/BUILD.bazel
@@ -3,6 +3,7 @@ load("@io_bazel_rules_go//go:def.bzl", "go_library", "go_test")
 go_library(
     name = "go_default_library",
     srcs = ["bazel.go"],
+    importpath = "github.com/bazelbuild/rules_go/go/tools/bazel",
     visibility = ["//visibility:public"],
 )
 
diff --git a/go/tools/fetch_repo/BUILD.bazel b/go/tools/fetch_repo/BUILD.bazel
index 6977af0e1c..c3bd93d095 100644
--- a/go/tools/fetch_repo/BUILD.bazel
+++ b/go/tools/fetch_repo/BUILD.bazel
@@ -9,6 +9,7 @@ go_binary(
 go_library(
     name = "go_default_library",
     srcs = ["main.go"],
+    importpath = "github.com/bazelbuild/rules_go/go/tools/fetch_repo",
     visibility = ["//visibility:private"],
     deps = ["@org_golang_x_tools//go/vcs:go_default_library"],
 )
diff --git a/go/tools/gazelle/config/BUILD.bazel b/go/tools/gazelle/config/BUILD.bazel
index d6544e3f5e..ce8afe8646 100644
--- a/go/tools/gazelle/config/BUILD.bazel
+++ b/go/tools/gazelle/config/BUILD.bazel
@@ -8,6 +8,7 @@ go_library(
         "directives.go",
         "platform.go",
     ],
+    importpath = "github.com/bazelbuild/rules_go/go/tools/gazelle/config",
     visibility = ["//visibility:public"],
     deps = ["@com_github_bazelbuild_buildtools//build:go_default_library"],
 )
diff --git a/go/tools/gazelle/gazelle/BUILD.bazel b/go/tools/gazelle/gazelle/BUILD.bazel
index cb4de1b587..3f2374364d 100644
--- a/go/tools/gazelle/gazelle/BUILD.bazel
+++ b/go/tools/gazelle/gazelle/BUILD.bazel
@@ -9,6 +9,7 @@ go_library(
         "main.go",
         "print.go",
     ],
+    importpath = "github.com/bazelbuild/rules_go/go/tools/gazelle/gazelle",
     deps = [
         "//go/tools/gazelle/config:go_default_library",
         "//go/tools/gazelle/merger:go_default_library",
diff --git a/go/tools/gazelle/merger/BUILD.bazel b/go/tools/gazelle/merger/BUILD.bazel
index 22764c3852..7d5bd38eea 100644
--- a/go/tools/gazelle/merger/BUILD.bazel
+++ b/go/tools/gazelle/merger/BUILD.bazel
@@ -6,6 +6,7 @@ go_library(
         "fix.go",
         "merger.go",
     ],
+    importpath = "github.com/bazelbuild/rules_go/go/tools/gazelle/merger",
     visibility = ["//visibility:public"],
     deps = [
         "@com_github_bazelbuild_buildtools//build:go_default_library",
diff --git a/go/tools/gazelle/packages/BUILD.bazel b/go/tools/gazelle/packages/BUILD.bazel
index 27b854124f..b1b2bfb82d 100644
--- a/go/tools/gazelle/packages/BUILD.bazel
+++ b/go/tools/gazelle/packages/BUILD.bazel
@@ -10,6 +10,7 @@ go_library(
         "package.go",
         "walk.go",
     ],
+    importpath = "github.com/bazelbuild/rules_go/go/tools/gazelle/packages",
     visibility = ["//visibility:public"],
     deps = [
         "//go/tools/gazelle/config:go_default_library",
diff --git a/go/tools/gazelle/resolve/BUILD.bazel b/go/tools/gazelle/resolve/BUILD.bazel
index fb5e5ea6e4..aa981d5f1c 100644
--- a/go/tools/gazelle/resolve/BUILD.bazel
+++ b/go/tools/gazelle/resolve/BUILD.bazel
@@ -11,6 +11,7 @@ go_library(
         "resolve_vendored.go",
         "std_package_list.go",
     ],
+    importpath = "github.com/bazelbuild/rules_go/go/tools/gazelle/resolve",
     visibility = ["//visibility:public"],
     deps = [
         "@com_github_bazelbuild_buildtools//build:go_default_library",
diff --git a/go/tools/gazelle/rules/BUILD.bazel b/go/tools/gazelle/rules/BUILD.bazel
index 53cc81ff04..2fe0e3dca8 100644
--- a/go/tools/gazelle/rules/BUILD.bazel
+++ b/go/tools/gazelle/rules/BUILD.bazel
@@ -8,6 +8,7 @@ go_library(
         "generator.go",
         "sort_labels.go",
     ],
+    importpath = "github.com/bazelbuild/rules_go/go/tools/gazelle/rules",
     visibility = ["//visibility:public"],
     deps = [
         "//go/tools/gazelle/config:go_default_library",
diff --git a/go/tools/gazelle/wspace/BUILD.bazel b/go/tools/gazelle/wspace/BUILD.bazel
index 165b02a2d3..49071f5b64 100644
--- a/go/tools/gazelle/wspace/BUILD.bazel
+++ b/go/tools/gazelle/wspace/BUILD.bazel
@@ -3,6 +3,7 @@ load("@io_bazel_rules_go//go:def.bzl", "go_library", "go_test")
 go_library(
     name = "go_default_library",
     srcs = ["finder.go"],
+    importpath = "github.com/bazelbuild/rules_go/go/tools/gazelle/wspace",
     visibility = ["//visibility:public"],
 )
 
diff --git a/tests/asm_include/BUILD.bazel b/tests/asm_include/BUILD.bazel
index b3ad8638b4..2ae195b438 100644
--- a/tests/asm_include/BUILD.bazel
+++ b/tests/asm_include/BUILD.bazel
@@ -25,6 +25,7 @@ go_library(
         ":darwin_amd64": LIB_AMD64_SRCS,
         "//conditions:default": LIB_OTHER_SRCS,
     }),
+    importpath = "github.com/bazelbuild/rules_go/tests/asm_include",
 )
 
 go_test(
diff --git a/tests/build_constraints/BUILD.bazel b/tests/build_constraints/BUILD.bazel
index ae049ee163..5f012ed459 100644
--- a/tests/build_constraints/BUILD.bazel
+++ b/tests/build_constraints/BUILD.bazel
@@ -27,6 +27,7 @@ go_library(
         ":c_srcs_group",
     ],
     cgo = True,
+    importpath = "github.com/bazelbuild/rules_go/tests/build_constraints",
 )
 
 filegroup(
diff --git a/tests/cgo_filtered/BUILD.bazel b/tests/cgo_filtered/BUILD.bazel
index 87631d07e8..2c4f8d4155 100644
--- a/tests/cgo_filtered/BUILD.bazel
+++ b/tests/cgo_filtered/BUILD.bazel
@@ -11,4 +11,5 @@ go_library(
     name = "go_default_library",
     srcs = ["pure.go"],
     cgo = True,
+    importpath = "github.com/bazelbuild/rules_go/tests/cgo_filtered",
 )
diff --git a/tests/cgo_library_root_dir/BUILD.bazel b/tests/cgo_library_root_dir/BUILD.bazel
index 43234470ef..407e995d28 100644
--- a/tests/cgo_library_root_dir/BUILD.bazel
+++ b/tests/cgo_library_root_dir/BUILD.bazel
@@ -18,6 +18,7 @@ go_library(
         "foo.c",
     ],
     cgo = True,
+    importpath = "github.com/bazelbuild/rules_go/tests/cgo_library_root_dir",
     tags = ["manual"],
 )
 
diff --git a/tests/cgo_multi_dir/BUILD.bazel b/tests/cgo_multi_dir/BUILD.bazel
index 59d2b4cc60..491dbcddc8 100644
--- a/tests/cgo_multi_dir/BUILD.bazel
+++ b/tests/cgo_multi_dir/BUILD.bazel
@@ -18,4 +18,5 @@ go_library(
         "foo/foo.go",
     ],
     cgo = True,
+    importpath = "github.com/bazelbuild/rules_go/tests/cgo_multi_dir",
 )
diff --git a/tests/cgo_opts/BUILD.bazel b/tests/cgo_opts/BUILD.bazel
index 77953afe6a..d8e51c3473 100644
--- a/tests/cgo_opts/BUILD.bazel
+++ b/tests/cgo_opts/BUILD.bazel
@@ -13,5 +13,4 @@ go_test(
     name = "go_default_test",
     srcs = ["cgo_opts_test.go"],
     embed = [":go_default_library"],
-    importpath = "github.com/bazelbuild/rules_go/tests/cgo_opts",
 )
diff --git a/tests/cgo_pthread_flag/BUILD.bazel b/tests/cgo_pthread_flag/BUILD.bazel
index d18a3b00bd..b843ea7d6c 100644
--- a/tests/cgo_pthread_flag/BUILD.bazel
+++ b/tests/cgo_pthread_flag/BUILD.bazel
@@ -4,6 +4,7 @@ go_library(
     name = "go_default_library",
     srcs = ["cgo_pthread_flag.go"],
     cgo = True,
+    importpath = "github.com/bazelbuild/rules_go/tests/cgo_pthread_flag",
 )
 
 go_test(
diff --git a/tests/cgo_pure/BUILD.bazel b/tests/cgo_pure/BUILD.bazel
index ff8be2cdfb..6de07e8d6a 100644
--- a/tests/cgo_pure/BUILD.bazel
+++ b/tests/cgo_pure/BUILD.bazel
@@ -9,6 +9,7 @@ go_library(
         "pure.go",
     ],
     cgo = True,
+    importpath = "github.com/bazelbuild/rules_go/tests/cgo_pure",
 )
 
 go_test(
diff --git a/tests/cgo_select/BUILD.bazel b/tests/cgo_select/BUILD.bazel
index 0c715b1c75..4b91b1a50e 100644
--- a/tests/cgo_select/BUILD.bazel
+++ b/tests/cgo_select/BUILD.bazel
@@ -25,6 +25,7 @@ go_library(
         ],
     }),
     cgo = True,
+    importpath = "github.com/bazelbuild/rules_go/tests/cgo_select",
 )
 
 cc_library(
diff --git a/tests/cgo_sys_hdr/BUILD.bazel b/tests/cgo_sys_hdr/BUILD.bazel
index a214eda2b4..49daeee44d 100644
--- a/tests/cgo_sys_hdr/BUILD.bazel
+++ b/tests/cgo_sys_hdr/BUILD.bazel
@@ -7,6 +7,7 @@ go_library(
         "sub/foo.h",
     ],
     cgo = True,
+    importpath = "github.com/bazelbuild/rules_go/tests/cgo_sys_hdr",
 )
 
 go_test(
diff --git a/tests/cgo_trans_deps/BUILD.bazel b/tests/cgo_trans_deps/BUILD.bazel
index 0ff26df3d8..5ec69d5a94 100644
--- a/tests/cgo_trans_deps/BUILD.bazel
+++ b/tests/cgo_trans_deps/BUILD.bazel
@@ -4,6 +4,7 @@ go_library(
     name = "go_default_library",
     srcs = ["cgo_lib.go"],
     cgo = True,
+    importpath = "github.com/bazelbuild/rules_go/tests/cgo_trans_deps",
     deps = ["//tests/cgo_trans_deps/dep:go_default_library"],
 )
 
diff --git a/tests/cgo_trans_deps/dep/BUILD.bazel b/tests/cgo_trans_deps/dep/BUILD.bazel
index 55e37ebe19..9dfe5602ed 100644
--- a/tests/cgo_trans_deps/dep/BUILD.bazel
+++ b/tests/cgo_trans_deps/dep/BUILD.bazel
@@ -3,5 +3,6 @@ load("@io_bazel_rules_go//go:def.bzl", "go_library")
 go_library(
     name = "go_default_library",
     srcs = ["dep.go"],
+    importpath = "github.com/bazelbuild/rules_go/tests/cgo_trans_deps/dep",
     visibility = ["//visibility:public"],
 )
diff --git a/tests/coverage/BUILD.bazel b/tests/coverage/BUILD.bazel
index b4c4e1eb50..5d017e2b9c 100644
--- a/tests/coverage/BUILD.bazel
+++ b/tests/coverage/BUILD.bazel
@@ -14,6 +14,7 @@ go_test(
 go_library(
     name = "go_default_library",
     srcs = ["lib.go"],
+    importpath = "github.com/bazelbuild/rules_go/tests/coverage",
 )
 
 bazel_test(
@@ -37,6 +38,7 @@ go_binary(
 go_library(
     name = "bin_lib",
     srcs = ["bin_lib.go"],
+    importpath = "github.com/bazelbuild/rules_go/tests/coverage",
 )
 
 bazel_test(
diff --git a/tests/empty_package/BUILD.bazel b/tests/empty_package/BUILD.bazel
index c11be849cf..d90e59f74e 100644
--- a/tests/empty_package/BUILD.bazel
+++ b/tests/empty_package/BUILD.bazel
@@ -24,7 +24,6 @@ go_test(
     name = "empty_package_cgo",
     size = "small",
     srcs = ["empty_package_test.go"],
-    importpath = "github.com/bazelbuild/rules_go/tests/empty_package_test",
     pure = "off",
     x_defs = {
         "Expect": "2",
@@ -36,7 +35,6 @@ go_test(
     name = "empty_package_pure",
     size = "small",
     srcs = ["empty_package_test.go"],
-    importpath = "github.com/bazelbuild/rules_go/tests/empty_package_test",
     pure = "on",
     x_defs = {
         "Expect": "1",
diff --git a/tests/gc_opts_unsafe/BUILD.bazel b/tests/gc_opts_unsafe/BUILD.bazel
index d2ddea3eea..d923c25acf 100644
--- a/tests/gc_opts_unsafe/BUILD.bazel
+++ b/tests/gc_opts_unsafe/BUILD.bazel
@@ -6,12 +6,14 @@ go_library(
     srcs = ["unsafe.go"],
     gc_goopts = ["-u"],
     tags = ["manual"],
+    importpath = "github.com/bazelbuild/rules_go/tests/gc_opts_unsafe",
 )
 
 go_library(
     name = "unsafe_library_lib",
     embed = [":unsafe_srcs_lib"],
     tags = ["manual"],
+    importpath = "github.com/bazelbuild/rules_go/tests/gc_opts_unsafe",
 )
 
 go_binary(
@@ -55,12 +57,14 @@ go_library(
     cgo = True,
     gc_goopts = ["-u"],
     tags = ["manual"],
+    importpath = "github.com/bazelbuild/rules_go/tests/gc_opts_unsafe",
 )
 
 go_library(
     name = "unsafe_cgo_client_lib",
     embed = [":unsafe_cgo_lib"],
     tags = ["manual"],
+    importpath = "github.com/bazelbuild/rules_go/tests/gc_opts_unsafe",
 )
 
 go_binary(
diff --git a/tests/go_embed_data/BUILD.bazel b/tests/go_embed_data/BUILD.bazel
index a9282252aa..9debdfa902 100644
--- a/tests/go_embed_data/BUILD.bazel
+++ b/tests/go_embed_data/BUILD.bazel
@@ -21,6 +21,7 @@ go_library(
         ":single",
         ":str",
     ],
+    importpath = "github.com/bazelbuild/rules_go/tests/go_embed_data",
 )
 
 go_embed_data(
diff --git a/tests/no_prefix/BUILD.bazel b/tests/no_prefix/BUILD.bazel
index 16281507fc..e3cf14f9d1 100644
--- a/tests/no_prefix/BUILD.bazel
+++ b/tests/no_prefix/BUILD.bazel
@@ -20,7 +20,6 @@ go_library(
 go_test(
     name = "go_default_xtest",
     srcs = ["no_prefix_test.go"],
-    importpath = "github.com/bazelbuild/rules_go/tests/no_prefix_test",
     deps = [":go_default_library"],
 )
 
diff --git a/tests/package_named_build/build/BUILD.bazel b/tests/package_named_build/build/BUILD.bazel
index 6722949242..bf5931bef4 100644
--- a/tests/package_named_build/build/BUILD.bazel
+++ b/tests/package_named_build/build/BUILD.bazel
@@ -3,6 +3,7 @@ load("@io_bazel_rules_go//go:def.bzl", "go_library", "go_test")
 go_library(
     name = "go_default_library",
     srcs = ["build.go"],
+    importpath = "github.com/bazelbuild/rules_go/tests/package_named_build/build",
 )
 
 go_test(
diff --git a/tests/race/BUILD.bazel b/tests/race/BUILD.bazel
index 74f5e18a7a..33a42285dc 100644
--- a/tests/race/BUILD.bazel
+++ b/tests/race/BUILD.bazel
@@ -5,6 +5,7 @@ load(":generate_test.bzl", "generate_script")
 go_library(
     name = "go_default_library",
     srcs = ["race.go"],
+    importpath = "github.com/bazelbuild/rules_go/tests/race",
     deps = ["//tests/race/racy:go_default_library"],
 )
 
diff --git a/tests/race/racy/BUILD.bazel b/tests/race/racy/BUILD.bazel
index a47ef309e3..5e2075af22 100644
--- a/tests/race/racy/BUILD.bazel
+++ b/tests/race/racy/BUILD.bazel
@@ -3,5 +3,6 @@ load("@io_bazel_rules_go//go:def.bzl", "go_library")
 go_library(
     name = "go_default_library",
     srcs = ["racy.go"],
+    importpath = "github.com/bazelbuild/rules_go/tests/race/racy",
     visibility = ["//visibility:public"],
 )
diff --git a/tests/reproducible_binary/BUILD.bazel b/tests/reproducible_binary/BUILD.bazel
index 966c87fc91..a84a8349f3 100644
--- a/tests/reproducible_binary/BUILD.bazel
+++ b/tests/reproducible_binary/BUILD.bazel
@@ -3,6 +3,7 @@ load("@io_bazel_rules_go//go:def.bzl", "go_binary", "go_library", "go_test")
 go_library(
     name = "go_default_library",
     srcs = ["hello.go"],
+    importpath = "github.com/bazelbuild/rules_go/tests/reproducible_binary",
     visibility = ["//visibility:private"],
 )
 
diff --git a/tests/slash_names/BUILD.bazel b/tests/slash_names/BUILD.bazel
index 4270d5076b..ce7d8fd993 100644
--- a/tests/slash_names/BUILD.bazel
+++ b/tests/slash_names/BUILD.bazel
@@ -7,11 +7,13 @@ load("@io_bazel_rules_go//go:def.bzl", "go_library", "go_test")
 go_library(
     name = "a/pkg",
     srcs = ["a/pkg/pkg.go"],
+    importpath = "github.com/bazelbuild/rules_go/tests/slash_names/a/pkg",
 )
 
 go_library(
     name = "b/pkg",
     srcs = ["b/pkg/pkg.go"],
+    importpath = "github.com/bazelbuild/rules_go/tests/slash_names/b/pkg",
 )
 
 go_test(
diff --git a/tests/test_build_constraints/BUILD.bazel b/tests/test_build_constraints/BUILD.bazel
index 2214d9a1d1..b66eb43852 100644
--- a/tests/test_build_constraints/BUILD.bazel
+++ b/tests/test_build_constraints/BUILD.bazel
@@ -21,4 +21,5 @@ go_library(
         "baz_linux_test.go",
         "baz_unknown_test.go",
     ],
+    importpath = "github.com/bazelbuild/rules_go/tests/test_build_constraints",
 )
diff --git a/tests/test_chdir/BUILD.bazel b/tests/test_chdir/BUILD.bazel
index 40b696c2a6..7e06b0ed34 100644
--- a/tests/test_chdir/BUILD.bazel
+++ b/tests/test_chdir/BUILD.bazel
@@ -5,7 +5,6 @@ go_test(
     size = "small",
     srcs = ["data_test.go"],
     data = ["data.txt"],
-    importpath = "test_chdir/sub",
 )
 
 test_suite(
diff --git a/tests/trans_dep_error/BUILD.bazel b/tests/trans_dep_error/BUILD.bazel
index d3d281ca82..cdf5766a5d 100644
--- a/tests/trans_dep_error/BUILD.bazel
+++ b/tests/trans_dep_error/BUILD.bazel
@@ -1,4 +1,4 @@
-load("@io_bazel_rules_go//go:def.bzl", "go_library", "go_prefix")
+load("@io_bazel_rules_go//go:def.bzl", "go_library")
 load("@io_bazel_rules_go//tests:bazel_tests.bzl", "bazel_test")
 
 bazel_test(
@@ -15,11 +15,10 @@ fi
     targets = [":go_default_library"],
 )
 
-go_prefix("github.com/bazelbuild/rules_go/tests/trans_dep_error")
-
 go_library(
     name = "go_default_library",
     srcs = ["lib.go"],
+    importpath = "github.com/bazelbuild/rules_go/tests/trans_dep_error",
     tags = ["manual"],
     deps = [":a"],
 )
@@ -28,9 +27,11 @@ go_library(
     name = "a",
     srcs = ["a.go"],
     deps = [":b"],
+    importpath = "github.com/bazelbuild/rules_go/tests/trans_dep_error/a",
 )
 
 go_library(
     name = "b",
     srcs = ["b.go"],
+    importpath = "github.com/bazelbuild/rules_go/tests/trans_dep_error/b",
 )
diff --git a/tests/transitive_data/BUILD.bazel b/tests/transitive_data/BUILD.bazel
index 9f96226a52..32873ebd71 100644
--- a/tests/transitive_data/BUILD.bazel
+++ b/tests/transitive_data/BUILD.bazel
@@ -24,6 +24,7 @@ go_library(
         "cgo_data.txt",
         "go_data.txt",
     ],
+    importpath = "github.com/bazelbuild/rules_go/tests/transitive_data",
 )
 
 cc_library(