diff --git a/src/io/json/write/mod.rs b/src/io/json/write/mod.rs
index fcf1c435148..dc2c69944ad 100644
--- a/src/io/json/write/mod.rs
+++ b/src/io/json/write/mod.rs
@@ -1,6 +1,7 @@
 //! APIs to write to JSON
 mod format;
 mod serialize;
+mod utf8;
 pub use fallible_streaming_iterator::*;
 pub use format::*;
 pub use serialize::serialize;
diff --git a/src/io/json/write/serialize.rs b/src/io/json/write/serialize.rs
index 28bf0bd7563..d67ef2b36de 100644
--- a/src/io/json/write/serialize.rs
+++ b/src/io/json/write/serialize.rs
@@ -1,5 +1,4 @@
 use lexical_core::ToLexical;
-use serde_json::Value;
 use streaming_iterator::StreamingIterator;
 
 use crate::bitmap::utils::zip_validity;
@@ -8,6 +7,7 @@ use crate::io::iterator::BufStreamingIterator;
 use crate::util::lexical_to_bytes_mut;
 use crate::{array::*, datatypes::DataType, types::NativeType};
 
+use super::utf8::utf8_serialize;
 use super::{JsonArray, JsonFormat};
 
 fn boolean_serializer<'a>(
@@ -137,20 +137,6 @@ fn list_serializer<'a, O: Offset>(
     ))
 }
 
-#[inline]
-fn utf8_serialize(value: &str, buf: &mut Vec<u8>) {
-    if value.as_bytes().is_ascii() {
-        buf.reserve(value.len() + 2);
-        buf.push(b'"');
-        buf.extend_from_slice(value.as_bytes());
-        buf.push(b'"');
-    } else {
-        // it may contain reserved keywords: perform roundtrip for
-        // todo: avoid this roundtrip over serde_json
-        serde_json::to_writer(buf, &Value::String(value.to_string())).unwrap();
-    }
-}
-
 fn new_serializer<'a>(
     array: &'a dyn Array,
 ) -> Box<dyn StreamingIterator<Item = [u8]> + 'a + Send + Sync> {
diff --git a/src/io/json/write/utf8.rs b/src/io/json/write/utf8.rs
new file mode 100644
index 00000000000..1984869b6d4
--- /dev/null
+++ b/src/io/json/write/utf8.rs
@@ -0,0 +1,107 @@
+/// Contains a partial copy of code from serde_json to serialize utf8.
+use serde_json::ser::CharEscape;
+
+fn write_escape(buf: &mut Vec<u8>, char_escape: serde_json::ser::CharEscape) {
+    use serde_json::ser::CharEscape::*;
+
+    let s = match char_escape {
+        Quote => b"\\\"",
+        ReverseSolidus => b"\\\\",
+        Solidus => b"\\/",
+        Backspace => b"\\b",
+        FormFeed => b"\\f",
+        LineFeed => b"\\n",
+        CarriageReturn => b"\\r",
+        Tab => b"\\t",
+        AsciiControl(byte) => {
+            static HEX_DIGITS: [u8; 16] = *b"0123456789abcdef";
+            let bytes = &[
+                b'\\',
+                b'u',
+                b'0',
+                b'0',
+                HEX_DIGITS[(byte >> 4) as usize],
+                HEX_DIGITS[(byte & 0xF) as usize],
+            ];
+            return buf.extend_from_slice(bytes);
+        }
+    };
+    buf.extend_from_slice(s)
+}
+
+#[inline]
+fn from_escape_table(escape: u8, byte: u8) -> CharEscape {
+    match escape {
+        self::BB => CharEscape::Backspace,
+        self::TT => CharEscape::Tab,
+        self::NN => CharEscape::LineFeed,
+        self::FF => CharEscape::FormFeed,
+        self::RR => CharEscape::CarriageReturn,
+        self::QU => CharEscape::Quote,
+        self::BS => CharEscape::ReverseSolidus,
+        self::UU => CharEscape::AsciiControl(byte),
+        _ => unreachable!(),
+    }
+}
+
+const BB: u8 = b'b'; // \x08
+const TT: u8 = b't'; // \x09
+const NN: u8 = b'n'; // \x0A
+const FF: u8 = b'f'; // \x0C
+const RR: u8 = b'r'; // \x0D
+const QU: u8 = b'"'; // \x22
+const BS: u8 = b'\\'; // \x5C
+const UU: u8 = b'u'; // \x00...\x1F except the ones above
+const __: u8 = 0;
+
+// Lookup table of escape sequences. A value of b'x' at index i means that byte
+// i is escaped as "\x" in JSON. A value of 0 means that byte i is not escaped.
+static ESCAPE: [u8; 256] = [
+    //   1   2   3   4   5   6   7   8   9   A   B   C   D   E   F
+    UU, UU, UU, UU, UU, UU, UU, UU, BB, TT, NN, UU, FF, RR, UU, UU, // 0
+    UU, UU, UU, UU, UU, UU, UU, UU, UU, UU, UU, UU, UU, UU, UU, UU, // 1
+    __, __, QU, __, __, __, __, __, __, __, __, __, __, __, __, __, // 2
+    __, __, __, __, __, __, __, __, __, __, __, __, __, __, __, __, // 3
+    __, __, __, __, __, __, __, __, __, __, __, __, __, __, __, __, // 4
+    __, __, __, __, __, __, __, __, __, __, __, __, BS, __, __, __, // 5
+    __, __, __, __, __, __, __, __, __, __, __, __, __, __, __, __, // 6
+    __, __, __, __, __, __, __, __, __, __, __, __, __, __, __, __, // 7
+    __, __, __, __, __, __, __, __, __, __, __, __, __, __, __, __, // 8
+    __, __, __, __, __, __, __, __, __, __, __, __, __, __, __, __, // 9
+    __, __, __, __, __, __, __, __, __, __, __, __, __, __, __, __, // A
+    __, __, __, __, __, __, __, __, __, __, __, __, __, __, __, __, // B
+    __, __, __, __, __, __, __, __, __, __, __, __, __, __, __, __, // C
+    __, __, __, __, __, __, __, __, __, __, __, __, __, __, __, __, // D
+    __, __, __, __, __, __, __, __, __, __, __, __, __, __, __, __, // E
+    __, __, __, __, __, __, __, __, __, __, __, __, __, __, __, __, // F
+];
+
+#[inline]
+pub fn utf8_serialize(value: &str, buf: &mut Vec<u8>) {
+    buf.reserve(value.len() + 2);
+    buf.push(b'"');
+    let bytes = value.as_bytes();
+
+    let mut start = 0;
+
+    for (i, &byte) in bytes.iter().enumerate() {
+        let escape = ESCAPE[byte as usize];
+        if escape == 0 {
+            continue;
+        }
+
+        if start < i {
+            buf.extend_from_slice(&bytes[start..i]);
+        }
+
+        let char_escape = from_escape_table(escape, byte);
+        write_escape(buf, char_escape);
+
+        start = i + 1;
+    }
+
+    if start != bytes.len() {
+        buf.extend_from_slice(&bytes[start..]);
+    }
+    buf.push(b'"');
+}
diff --git a/tests/it/io/json/write.rs b/tests/it/io/json/write.rs
index 51997c1d367..dc10fbff724 100644
--- a/tests/it/io/json/write.rs
+++ b/tests/it/io/json/write.rs
@@ -301,7 +301,26 @@ fn write_escaped_utf8() -> Result<()> {
 
     assert_eq!(
         String::from_utf8(buf).unwrap().as_bytes(),
-        b"{\"c1\":\"a\na\"}\n{\"c1\":null}\n"
+        b"{\"c1\":\"a\\na\"}\n{\"c1\":null}\n"
+    );
+    Ok(())
+}
+
+#[test]
+fn write_quotation_marks_in_utf8() -> Result<()> {
+    let a = Utf8Array::<i32>::from(&vec![Some("a\"a"), None]);
+
+    let batch = Chunk::try_new(vec![&a as &dyn Array]).unwrap();
+
+    let buf = write_batch(
+        batch,
+        vec!["c1".to_string()],
+        json_write::LineDelimited::default(),
+    )?;
+
+    assert_eq!(
+        String::from_utf8(buf).unwrap().as_bytes(),
+        b"{\"c1\":\"a\\\"a\"}\n{\"c1\":null}\n"
     );
     Ok(())
 }