diff --git a/docs-website/adoptionStoriesIndexes.json b/docs-website/adoptionStoriesIndexes.json
index 618cd4bbb33342..ba0ca4a3ed58a7 100644
--- a/docs-website/adoptionStoriesIndexes.json
+++ b/docs-website/adoptionStoriesIndexes.json
@@ -70,6 +70,17 @@
       "imageUrl": "/img/logos/companies/snap.png",
       "imageSize": "small"
     },
+    {
+      "name": "Slack",
+      "slug": "slack",
+      "imageUrl": "/img/logos/companies/slack.png",
+      "imageSize": "large",
+      "link": "https://youtu.be/G5B0W03dvuU",
+      "linkType": "video",
+      "tagline": "Why Slack chose DataHub to solve lineage and discovery.",
+      "category": "B2B & B2C",
+      "description": "Slack adopted DataHub to track their entire data landscape, build lineage, and add rich context to metadata for search & discovery."
+    },
     {
       "name": "Airtel",
       "slug": "airtel",
@@ -161,6 +172,18 @@
       "category": "Financial & Fintech",
       "description": "Discover how Checkout leverage DataHub for advanced data management and compliance, especially in managing sensitive data types."
     },
+    {
+      "name": "Etsy",
+      "slug": "etsy",
+      "imageUrl": "/img/logos/companies/etsy.png",
+      "imageSize": "medium",
+      "link": "https://youtu.be/kLe_xfTR_rM",
+      "linkType": "video",
+      "tagline": "Why Etsy used DataHub to solve their Data Discovery needs.",
+      "category": "E-Commerce",
+      "platform": "cloud",
+      "description": "Etsy leverages DataHub to solve their data discovery needs, enabling their data teams to find, understand, and trust their data."
+    },
     {
       "name": "MYOB",
       "slug": "myob",
diff --git a/docs-website/docusaurus.config.js b/docs-website/docusaurus.config.js
index 686c28fa3d1b93..4349c9b0bc44a2 100644
--- a/docs-website/docusaurus.config.js
+++ b/docs-website/docusaurus.config.js
@@ -77,7 +77,7 @@ module.exports = {
     announcementBar: {
           id: "announcement-3",
           content:
-            '<div style="display: flex; justify-content: center; align-items: center;width: 100%;"><!--img src="/img/acryl-logo-white-mark.svg" / --><!--div style="font-size: .8rem; font-weight: 600; background-color: white; color: #111; padding: 0px 8px; border-radius: 4px; margin-right:12px;">NEW</div--><p>Learn about DataHub 1.0 launching at our 5th birthday party!</p><a href="https://lu.ma/0j5jcocn" target="_blank" class="button">Register<span> →</span></a></div>',
+            '<div style="display: flex; justify-content: center; align-items: center;width: 100%;"><!--img src="/img/acryl-logo-white-mark.svg" / --><!--div style="font-size: .8rem; font-weight: 600; background-color: white; color: #111; padding: 0px 8px; border-radius: 4px; margin-right:12px;">NEW</div--><p>Learn about DataHub 1.0</p><a href="https://youtu.be/B3IA6cLaKEk" target="_blank" class="button">Watch Now<span> →</span></a></div>',
           backgroundColor: "#111",
           textColor: "#ffffff",
           isCloseable: false,
diff --git a/docs-website/src/pages/_components/CaseStudy/caseStudyContent.js b/docs-website/src/pages/_components/CaseStudy/caseStudyContent.js
index 4bb1b769b288aa..1aebfab12ece40 100644
--- a/docs-website/src/pages/_components/CaseStudy/caseStudyContent.js
+++ b/docs-website/src/pages/_components/CaseStudy/caseStudyContent.js
@@ -50,14 +50,14 @@ const caseStudyData = [
     link: "https://www.youtube.com/watch?v=YoxTg8tQSwg",
   },
   {
-    title: "Reliable Data Products",
+    title: "Powering Discovery in Slack's data ecosystem",
     description:
-      "How Miro leverages DataHub Cloud to deliver reliable data products.",
+      "Learn why DataHub was the obvious choice for Slack to solve their lineage and discovery needs.",
     tag: "Technology",
     backgroundImage:
-      "https://miro.com/blog/wp-content/uploads/2024/08/header-diagramming-s4-02.png",
-    image: "/img/logos/companies/miro.png",
-    link: "https://miro.com/careers/life-at-miro/tech/data-products-reliability-the-power-of-metadata/",
+      "https://i.pcmag.com/imagery/reviews/07td46ju7p6lLVb0QGwc5VF-19.fit_lim.size_1050x.png",
+    image: "/img/logos/companies/slack.png",
+    link: "https://datahubproject.io/adoption-stories/#slack",
   },
   {
     title: "Working with Petabyte Scale Healthcare Data",
@@ -89,6 +89,16 @@ const caseStudyData = [
     image: "/img/logos/companies/zynga.png",
     link: "https://datahubproject.io/adoption-stories/#zynga",
   },
+  {
+    title: "Reliable Data Products",
+    description:
+      "How Miro leverages DataHub Cloud to deliver reliable data products.",
+    tag: "Technology",
+    backgroundImage:
+      "https://miro.com/blog/wp-content/uploads/2024/08/header-diagramming-s4-02.png",
+    image: "/img/logos/companies/miro.png",
+    link: "https://miro.com/careers/life-at-miro/tech/data-products-reliability-the-power-of-metadata/",
+  },
   {
     title: "And many more...",
     description:
diff --git a/docs-website/static/img/adoption-stories/adoption-stories-etsy.png b/docs-website/static/img/adoption-stories/adoption-stories-etsy.png
new file mode 100644
index 00000000000000..0b4985695ad118
Binary files /dev/null and b/docs-website/static/img/adoption-stories/adoption-stories-etsy.png differ
diff --git a/docs-website/static/img/adoption-stories/adoption-stories-slack.png b/docs-website/static/img/adoption-stories/adoption-stories-slack.png
new file mode 100644
index 00000000000000..5ce397690faa69
Binary files /dev/null and b/docs-website/static/img/adoption-stories/adoption-stories-slack.png differ
diff --git a/docs-website/static/img/logos/companies/etsy.png b/docs-website/static/img/logos/companies/etsy.png
new file mode 100644
index 00000000000000..e8474db4a4f4ec
Binary files /dev/null and b/docs-website/static/img/logos/companies/etsy.png differ
diff --git a/docs-website/static/img/logos/companies/slack.png b/docs-website/static/img/logos/companies/slack.png
new file mode 100644
index 00000000000000..bef1d39f6065a6
Binary files /dev/null and b/docs-website/static/img/logos/companies/slack.png differ