2R Newsletter Q1 2025

[rufuspollock]

A10 (includes Pitch): https://docs.google.com/document/d/1M-xdY5MuIuhgl6wosUNR3stVY2QLLTGORugJ8ePi_eE/edit?tab=t.0

Acceptance

• Prep landing experience 2025-01-29 Done: updated newsletter URL; linked from 2R main site; updated Substack name, short description, and about page; published and pinned launch/about post.
• Announce post for new 2R newsletter published Jan 2025 2025-01-30 Publication and mailout on LI Substack: https://news.lifeitself.org/p/seeds-of-a-second-renaissance-newsletter. Pinned post on 2R Substack: https://news.secondrenaissance.net/p/launching-the-seeds-of-a-second-renaissance
• First issue published Feb 2025
• Second issue published Mar 2025
• Target: Double current no. of subscribers, 533 --> 1066 2025-02-03 update: 603
• Target: 3k monthly views 2025-02-03 update: 1.32k

Tasks

Prep platform/architecture

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1. Change URL from secondrenaissance.substack.com to news.secondrenaissance.net 2025-01-29 Rufus did this
2. Decide name for newsletter Agreed: Seeds of a Second Renaissance
3. Newsletter is linked from 2R main site navbar
4. Remove current sections on Substack (art; sensemaking) Hidden these tabs from the Substack navbar (posts are still visible)
5. Boot issue to migrate current content on 2R substack to LI substack
6. Change name of Substack to be Seeds of a Second Renaissance ✅2025-01-29
7. Update subtitle on Substack Now: "A curated digest of news and ideas from the emerging "Second Renaissance" ecosystem"
8. Update About page on Substack See https://news.secondrenaissance.net/about
9. Publish and pin featured post containing announce info/landing page info about the newsletter 2025-01-29 Done: https://news.secondrenaissance.net/p/launching-the-seeds-of-a-second-renaissance

Publish announce post

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1. Draft Final draft of post is here: https://docs.google.com/document/d/14VNgHyRthnUgcLb_Q4JBiQIvSEewAhg047Ai9liamyM/edit?tab=t.0
2. Review (Rufus) and edit 2025-01-20 Rufus reviewed and Catherine finalised draft based on feedback. Post is here: https://docs.google.com/document/d/14VNgHyRthnUgcLb_Q4JBiQIvSEewAhg047Ai9liamyM/edit?tab=t.0
3. Agree date for launch After Art launch on 28th Jan
4. Draft in LI Substack, including image and embed Subscribe buttons Final draft based on https://link.excalidraw.com/l/9u8crB2ZmUo/8TuiiLwWAAE and https://news.secondrenaissance.net/p/launching-the-seeds-of-a-second-renaissance
5. Add link to suggestions box/channel in FAQ section Added links to Events, Offers and Links, and Jobs Board WhatsApp channels
6. Publish Published and mailed out to subscribers on 30th Jan. Pinned to homepage and featured on Substack. Link to post: https://news.lifeitself.org/p/seeds-of-a-second-renaissance-newsletter

Share/promote newsletter in:

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1. LI WhatsApp channels 2025-01-30 Posted in General chat
2. LI Twitter 2025-01-30 Posted on Twitter
3. LI LinkedIn 2025-01-30 Posted https://www.linkedin.com/posts/life-itself_secondrenaissance-metamodern-metacrisis-activity-7290778222944788480-gWBV?utm_source=share&utm_medium=member_desktop
4. Instagram (?)
5. 2R Discord 2025-01-30 Posted in announcement channel

• Set up suggestions box (Google form?) Use Events, Offers and Links, and Jobs Board WhatsApp channels instead of Google Form -- has benefit that people can see immediately what others are sharing, and encourages activity in these channels (which hopefully encourages more use and contribution).
• Set up landing page on secondrenaissance.net 🚧2025-01-29 drawnig here https://link.excalidraw.com/l/9u8crB2ZmUo/8TuiiLwWAAE
• Brainstorm and prioritise list of posts that we or others could write
  • Brainstorm list
  • Prioritise
  • Share in Get Involved channel
• Ask for contributions from community
  • Write blurb for what contributions we’re inviting, e.g. reviews
  • Share in WA channels
• Assemble first issue
  • Gather content for sections
  • ...
• Promote issue 1
• Assemble second issue
• Promote issue 2
• Sketch a plan for encouraging/inviting paid subscriptions?
• Add a note to caption of secondrenaissance.net/map: To learn more about the ideas and news in the Second Renaissance ecosystem, subscribe to the monthly Seeds of a Second Renaissance newsletter [add link].

[catherinet1]

Hi @rufuspollock -- does next Tuesday work for me to publish the 2R newsletter announce post? I think you said to hold off on it this week due to Art Collective website launch.

[catherinet1]

2025-01-27: Announce post has been scheduled in Substack for publication and mailout on 29th Jan.