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<html lang="en"><head>
<!-- Other Meta Tags -->
<meta charset="utf-8">
<meta http-equiv="X-UA-Compatible" content="IE=edge">
<meta name="viewport" content="width=device-width, initial-scale=1">
<meta name="ROBOTS" content="NOINDEX, FOLLOW">
<meta name="ROBOTS" content="INDEX, NOFOLLOW">
<meta name="ROBOTS" content="NOINDEX, NOFOLLOW"><meta name="robots" content="index, nofollow">
<title>Direct Energy Business | Brand Center</title>
<!-- Bootstrap core CSS -->
<link href="http://templates.marketo.net/template8/css/bootstrap.css" rel="stylesheet">
<!-- Font Awesome CSS -->
<link rel="stylesheet" href="https://maxcdn.bootstrapcdn.com/font-awesome/4.5.0/css/font-awesome.min.css">
<style>
@import url(http://fonts.googleapis.com/css?family=Roboto:400,100,100italic,300,300italic,400italic,500,500italic,700,700italic,900,900italic);
@import url(http://fonts.googleapis.com/css?family=Roboto);
* {
margin: 0;
padding: 0px;
font-family: 'Roboto', Arial, Helvetica, sans-serif;
}
body {
background: #fff;
margin: 0;
color: #2d2d2d;
}
h1, h2, h3, h4, h5, h6 {
font-family: 'Roboto', Arial, Helvetica, sans-serif;
font-weight: 900;
padding-top: 5px;
}
p {
padding: 0;
margin-bottom: 12px;
font-family: 'Roboto', Arial, Helvetica, sans-serif;
font-weight: 300;
font-size: 20px;
line-height: 30px;
color: #2d2d2d;
margin-top: 10px;
}
html,
body {
height: 100%;
}
.alignleft { float: left; }
.alignright { float: right; }
.aligncenter {
margin-left: auto;
margin-right: auto;
display: block;
clear: both;
}
.centered {text-align: center}
.mt {margin-top: 50px;}
.mb {margin-bottom: 50px;}
.mtb {margin-top: 50px; margin-bottom: 50px;}
.mtb2 { margin-top: 50px; margin-bottom: 100px;}
.ptb {padding-top: 80px; padding-bottom: 80px;}
.clear {
clear: both;
display: block;
font-size: 0;
height: 0;
line-height: 0;
width:100%;
}
::-moz-selection {
color: #fff;
text-shadow:none;
background:#2B2E31;
}
::selection {
color: #fff;
text-shadow:none;
background:#2B2E31;
}
*,
*:after,
*:before {
-webkit-box-sizing: border-box;
-moz-box-sizing: border-box;
box-sizing: border-box;
padding: 0;
margin: 0;
}
a {
padding: 0;
margin: 0;
text-decoration: none;
}
a:hover,
a:focus {
text-decoration: none;
color:#696E74;
}
/* ==========================================================================
LOGO CONFIGURATION
========================================================================== */
.menu h1.logo a {
font-family: "Roboto", sans-serif;
font-size: 16px;
font-weight: 900;
letter-spacing: 0.15em;
line-height: 40px;
text-transform: uppercase;
color: #ffffff;
margin-top: 20px;
}
.menu h1.logo a:hover {
color: #f05d21;
}
.menu img.logo {
margin: 0;
max-width: 160px;
}
/* HEADER SECTION */
#h {
background-color:#f05d21;
padding-top: 100px;
text-align:center;
background-attachment: relative;
background-position: center center;
min-height: 280px;
width: 100%;
-webkit-background-size: 100%;
-moz-background-size: 100%;
-o-background-size: 100%;
background-size: 100%;
-webkit-background-size: cover;
-moz-background-size: cover;
-o-background-size: cover;
background-size: cover;
}
#h h1 {
color: white;
font-size: 60px;
}
#h h3 {
color: white;
font-weight: 400;
font-size: 20px;
}
#h hr {
border: 2px solid white;
width: 90px;
}
/* Mega Menu */
#menu-bar {
width: 100%;
margin: 0px 0px 0px 0px;
padding: 0px 0px 0px 0px;
height: 35px;
line-height: 100%;
text-align: left;
background: #f8f8f8;
border: none;
position:relative;
z-index:999;
}
#menu-bar li {
margin: 5px 20px 0px 0px;
padding: 0px 0px 0px 0px;
float: left;
position: relative;
list-style: none;
}
#menu-bar a {
font-weight: bold;
font-family: "Roboto", sans-serif;
text-transform: uppercase;
font-size: 14px;
color: #2D2D2D;
text-decoration: none;
display: block;
padding: 6px 10px 6px 10px;
margin: 0;
margin-bottom: 4px;
border-radius: 0px;
-webkit-border-radius: 0px;
-moz-border-radius: 0px;
text-shadow: none;
}
#menu-bar li ul li a {
margin: 0;
}
#menu-bar .active a, #menu-bar li:hover > a {
background: #f8f8f8;
color: #F05D21;
-webkit-box-shadow: 0 1px 1px rgba(0, 0, 0, 0);
-moz-box-shadow: 0 1px 1px rgba(0, 0, 0, 0);
box-shadow: 0 1px 1px rgba(0, 0, 0, 0);
text-shadow: none;
}
#menu-bar ul li:hover a, #menu-bar li:hover li a {
background: none;
border: none;
color: #666;
-box-shadow: none;
-webkit-box-shadow: none;
-moz-box-shadow: none;
}
#menu-bar ul a:hover {
background: #DBDBDB !important;
color: #F05D21 !important;
border-radius: 0;
-webkit-border-radius: 0;
-moz-border-radius: 0;
text-shadow: none;
text-align: left;
}
#menu-bar li:hover > ul {
display: block;
}
#menu-bar ul {
background: #f8f8f8;
display: none;
margin: 0;
padding: 0;
width: 185px;
position: absolute;
top: 30px;
left: 0;
border: solid 0px #B4B4B4;
border-radius: 0px;
text-align: left;
}
#menu-bar ul li {
float: none;
margin: 0;
padding: 0;
text-align: left;
}
#menu-bar ul a {
padding:10px 0px 10px 15px;
color:#2D2D2D !important;
font-size:14px;
font-family:"Roboto", sans-serif;
font-weight: 900;
text-shadow: none;
text-align: left;
}
#menu-bar ul li:first-child > a {
border-top-left-radius: 0px;
-webkit-border-top-left-radius: 0px;
-moz-border-radius-topleft: 0px;
border-top-right-radius: 0px;
-webkit-border-top-right-radius: 0px;
-moz-border-radius-topright: 0px;
}
#menu-bar ul li:last-child > a {
border-bottom-left-radius: 0px;
-webkit-border-bottom-left-radius: 0px;
-moz-border-radius-bottomleft: 0px;
border-bottom-right-radius: 0px;
-webkit-border-bottom-right-radius: 0px;
-moz-border-radius-bottomright: 0px;
}
#menu-bar:after {
content: ".";
display: block;
clear: both;
visibility: hidden;
line-height: 0;
height: 0;
}
#menu-bar {
display: inline-block;
}
html[xmlns] #menu-bar {
display: block;
}
* html #menu-bar {
height: 1%;
}
/* White Section 1 */
#w {
padding-top: 165px;
padding-bottom: 20px;
}
#w h3 {
border: none;
padding: 0px;
}
#w p.text {
font-size: 16px;
}
/* White Section 2 */
#w2 {
padding-top: 20px;
padding-bottom: 20px;
}
#w2 h3 {
border: none;
padding: 0px;
}
#w2 p.text {
font-size: 16px;
}
/* Footer */
#f {
padding-top: 50px;
padding-bottom: 50px;
background:#E6E7E8;
}
#f p {
color: #2d2d2d;
font-size: 12px;
line-height: 14px;
}
img
{
height: auto;
max-width: 100%;
}
.nopad
{
padding-left:0px;
padding-right:0px;
}
.header
{
background-color:#ffffff;
border-color: #080808;
display: block;
}
.header a {
color: #535150;
display: block;
font-size: 14px;
font-weight: 700;
letter-spacing: 0.1em;
line-height: 16px;
text-transform: uppercase;
}
.headertext, .logo{
padding-bottom: 15px;
padding-top: 15px;
}
.heroSection{
display:block;
}
.section2
{
display:block;
}
/* SECTIONS */
.section {
clear: both;
padding: 0px;
margin: 0px;
}
/* COLUMN SETUP */
.col {
display: block;
float:left;
margin: 1% 0 1% 1.5%;
}
.col:first-child { margin-left: 0; }
/* GROUPING */
.group:before,
.group:after { content:""; display:table; }
.group:after { clear:both;}
.group { zoom:1; /* For IE 6/7 */ }
/* GRID OF FIVE */
.span_5_of_5 {
width: 100%;
}
.span_4_of_5 {
width: 79.7%;
}
.span_3_of_5 {
width: 59.4%;
}
.span_2_of_5 {
width: 39.1%;
}
.span_1_of_5 {
width: 18.8%;
}
/* GO FULL WIDTH BELOW 480 PIXELS */
@media only screen and (max-width: 480px) {
.col { margin: 1% 0 1% 0%; }
.span_1_of_5, .span_2_of_5, .span_3_of_5, .span_4_of_5, .span_5_of_5 { width: 100%; }
}
/* affix styles */
#deb-brand-footer.affix {
bottom: 50px;
}
#deb-brand-footer.affix-bottom {
bottom: 10px;
}
</style>
<script src="//munchkin.marketo.net/151/munchkin.js" async="" type="text/javascript"></script><script src="//www.google-analytics.com/analytics.js" async=""></script><script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-70878018-1', 'auto');
ga('send', 'pageview');
</script>
<!-- IE10 viewport hack for Surface/desktop Windows 8 bug -->
<script src="//templates.marketo.net/template8/js/ie10-viewport-bug-workaround.js"></script>
<!-- HTML5 shim and Respond.js IE8 support of HTML5 elements and media queries -->
<!--[if lt IE 9]>
<script src="https://oss.maxcdn.com/html5shiv/3.7.2/html5shiv.min.js"></script>
<script src="https://oss.maxcdn.com/respond/1.4.2/respond.min.js"></script>
<![endif]-->
<link rel="shortcut icon" href="/favicon.ico" type="image/x-icon">
<link rel="icon" href="/favicon.ico" type="image/x-icon">
<style>.mktoGen.mktoImg {display:inline-block; line-height:0;}</style>
</head>
<body id="bodyId">
<div class="header">
<div class="navbar navbar-default navbar-fixed-top" role="navigation">
<div class="container">
<div class="logo">
<a href="http://businesspages.directenergy.com/brand.html"><img src="http://businesspages.directenergy.com/rs/947-IOX-305/images/DEB-Logo_Horiz_f05d21.png" alt="Direct Energy Business" height="47" width="279"></a>
</div>
<ul id="menu-bar">
<li><a href="#">Brand <i class="fa fa-angle-down fa-lg"></i></a>
<ul>
<li><a href="#">Our Story</a></li>
<li><a href="#">Brand Essence</a></li>
<li><a href="#">Brand Promise</a></li>
<li><a href="#">Boilerplate</a></li>
<li><a href="#">Voice & Tone</a></li>
<li><a href="#">Our Audience</a></li>
</ul>
</li>
<li><a href="#">Design <i class="fa fa-angle-down fa-lg"></i></a>
<ul>
<li><a href="#">Logo</a></li>
<li><a href="#">Colors</a></li>
<li><a href="#">Imagery</a></li>
<li><a href="#">Typography</a></li>
<li><a href="#">Co-Branding</a></li>
<li><a href="#">Downloads</a></li>
</ul>
</li>
<li><a href="#">Style <i class="fa fa-angle-down fa-lg"></i></a>
<ul>
<li><a href="#">Writing</a></li>
<li><a href="#">Vocabulary</a></li>
<li><a href="#">Disclaimers</a></li>
</ul>
</li>
</ul>
</div>
</div>
</div>
<div class="section2">
<div id="w">
<div class="container">
<div class="row">
<div class="col-md-12">
<div class="mktoText" id="section2Header"><h3>BRAND PROMISE, POSITIONING AND REASONS TO BELIEVE</h3></div>
</div>
</div><!--/row -->
<div class="row">
<div class="col-md-12">
<div class="mktoText" id="section2Text1"><h3 style="color: #f05d21;">WHY</h3>
<h4>Help make your business better</h4>
<p class="text">Our brand promise communicates why we exist and describes the single greatest benefit we provide to our customers.</p>
<h3 style="color: #f05d21;"><br>HOW</h3>
<h4>Buy less of what we sell</h4>
<p class="text">Our brand positioning communicates how we deliver on our brand promise. It’s the thing we do that is different from everyone else in our industry and should be part of almost every message we put in the marketplace.</p>
<h3 style="color: #f05d21;"><br>REASONS TO BELIEVE</h3>
<p class="text">Reasons to believe provide the proof that we can do for our customers we promise. They explain the tangible features and benefits that support our brand positioning.</p>
<div class="section group">
<div class="col span_1_of_5">
<h4>Data & Analytics</h4>
<ul style="padding-left: 24px;">
<li>Device-level monitoring</li>
<li>System-level visibility</li>
<li>Comprehensive reporting</li>
<li>Actionable consumption recommendations</li>
</ul>
</div>
<div class="col span_1_of_5">
<h4>Advisory Services</h4>
<ul style="padding-left: 24px;">
<li>Total energy management strategies</li>
<li>Personalized, customized consulting</li>
<li>Prioritization and recommendations</li>
<li>Savings reporting and analytics</li>
</ul>
</div>
<div class="col span_1_of_5">
<h4>Energy Efficiency</h4>
<ul style="padding-left: 24px;">
<li>Lighting and light control upgrades</li>
<li>HVAC retrofits</li>
<li>Piping or ducting installation</li>
<li>Water conservation</li>
<li>Temperature controls</li>
</ul>
</div>
<div class="col span_1_of_5">
<h4>Distributed Generation</h4>
<ul style="padding-left: 24px;">
<li>Solar panel installation financing</li>
<li>Energy storage</li>
</ul>
</div>
<div class="col span_1_of_5">
<h4>Demand Response</h4>
<ul style="padding-left: 24px;">
<li>Consumption monitoring and analytics</li>
<li>Curtailment strategies</li>
</ul>
</div>
</div>
<p class="text"><br>None of these statements are taglines. They will not appear under our logo or as stand-alone statements without context. That said, they both should be used in content and should be supported by features or benefits of our products or experience.</p></div>
</div>
</div><!--/row -->
</div><!--/container -->
</div><!--/w -->
</div><!--Section 2-->
<div class="footer" id="deb-brand-footer" class="hidden-print hidden-xs hidden-sm" role="complementary" data-spy="affix" data-offset-bottom="500">
<div id="f">
<div class="container">
<div class="row">
<div class="col-md-12">
<a href="https://facebook.com/DirectEnergyBusiness"><img src="http://businesspages.directenergy.com/rs/947-IOX-305/images/facebook-icon.png" alt="Facebook" height="30" width="30"></a>
<a href="https://twitter.com/debusiness"><img src="http://businesspages.directenergy.com/rs/947-IOX-305/images/twitter-icon.png" alt="Twitter" height="30" width="30"></a>
<a href="https://www.linkedin.com/company/3023845"><img src="http://businesspages.directenergy.com/rs/947-IOX-305/images/linkedin-icon.png" alt="LinkedIn" height="30" width="30"></a>
<a href="https://www.youtube.com/playlist?list=PLtSfADpSQMvJzG80cMFMy6iRQWvYmxT3w"><img src="http://businesspages.directenergy.com/rs/947-IOX-305/images/youtube-icon.png" alt="YouTube" height="30" width="30"></a>
<a href="http://www.business.directenergy.com/blog"><img src="http://businesspages.directenergy.com/rs/947-IOX-305/images/blog-icon.png" alt="Blog" height="30" width="30"></a>
<br><br>
<ul class="list-inline">
<li>
<a href="https://www.business.directenergy.com" target="_blank">DirectEnergyBusiness.com</a>
</li>
<li class="footer-menu-divider">|</li>
<li>
<a href="https://www.business.directenergy.com/Privacy-and-legal" target="_blank">Privacy & Legal</a>
</li>
</ul>
<p class="small">© 2015 Direct Energy (DC PSC License No. EA-04-4-4; EA-13-12; GA-13-03-1; NJ BPU License Nos. ESL-0165, GSL-0145; MD PSC License Nos. IR-719; IR-791; IR-3123; IR-3108; PUCT Cert. No. 10011; Direct Energy Business, LLC (formerly known as Strategic Energy) CT PURA License Nos. 00-05-14; 00-05-14RE01; MA DPU License Nos. CS-021; GS-052; CS-108; GS-051). Products and services vary depending on region or market.</p></div>
</div>
</div>
</div>
</div><!-- Footer -->
<!-- Bootstrap core JavaScript
================================================== -->
<!-- Placed at the end of the document so the pages load faster -->
<script src="http://templates.marketo.net/template8/js/jquery.min.js"></script>
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