diff --git a/conf/vagrant/Vagrantfile b/conf/vagrant/Vagrantfile
index 4c53db7..a50bdd4 100644
--- a/conf/vagrant/Vagrantfile
+++ b/conf/vagrant/Vagrantfile
@@ -17,6 +17,7 @@ ansible_https_enabled = @ansible_https_enabled@
 ansible_project_web_root = "@ansible_project_web_root@"
 ansible_timezone = "America/Chicago"
 ansible_system_packages = []
+ansible_custom_playbook = "@ansible_custom_playbook@"
 # end tunables
 
 Vagrant.configure(2) do |config|
@@ -48,7 +49,7 @@ Vagrant.configure(2) do |config|
         box.ssh.forward_agent = true
     end
 
-    config.vm.provision "ansible" do |ansible|
+    config.vm.provision "the-vagrant", type: "ansible" do |ansible|
         ansible.playbook = "@playbook@"
 
         ansible.groups = {
@@ -66,6 +67,12 @@ Vagrant.configure(2) do |config|
         }
     end
 
+    config.vm.provision "@projectname@-provision", type: "ansible" do |ansible|
+        if (defined?(ansible_custom_playbook) && !ansible_custom_playbook.empty?)
+            ansible.playbook = ansible_custom_playbook
+        end
+    end
+
     config.trigger.before [:up, :reload] do
         run "composer install --ignore-platform-reqs"
     end
diff --git a/conf/vagrant/provisioning-template/project.yml b/conf/vagrant/provisioning-template/project.yml
new file mode 100644
index 0000000..bb11146
--- /dev/null
+++ b/conf/vagrant/provisioning-template/project.yml
@@ -0,0 +1,6 @@
+---
+- hosts: all
+  vars:
+    example_var: "This is a stub project-specific playbook."
+  roles:
+    - { role: main }
diff --git a/conf/vagrant/provisioning-template/roles/main/tasks/main.yml b/conf/vagrant/provisioning-template/roles/main/tasks/main.yml
new file mode 100644
index 0000000..fca7bf0
--- /dev/null
+++ b/conf/vagrant/provisioning-template/roles/main/tasks/main.yml
@@ -0,0 +1,4 @@
+---
+- name: Main | Example project-specific role
+  debug:
+    msg: "{{ example_var }}"
diff --git a/tasks/vagrant.xml b/tasks/vagrant.xml
index f682334..9f99232 100644
--- a/tasks/vagrant.xml
+++ b/tasks/vagrant.xml
@@ -10,21 +10,36 @@
     <property name="default.enable_solr" value="Y" />
     <property name="default.enable_https" value="n" />
     <property name="default.copy_roles" value="n" />
+    <property name="default.custom_playbook" value="n" />
 
 
     <!-- Target: install -->
     <target name="install" description="Install the vagrantfile and provisioning into your project.">
+        <!-- Interactive prompts -->
         <propertyprompt propertyName="projectname" defaultValue="${default.projectname}" promptText="Enter a short name for your project" promptCharacter=":" useExistingValue="true"/>
         <propertyprompt propertyName="project_web_root" defaultValue="${default.project_web_root}" promptText="Web root within your project" promptCharacter=":" useExistingValue="true"/>
         <input propertyName="enable_solr" message="Enable Solr " promptChar="?" validArgs="Y,n" defaultValue="${default.enable_solr}" />
         <input propertyName="enable_https" message="Enable HTTPS " promptChar="?" validArgs="Y,n" defaultValue="${default.enable_https}" />
         <input propertyName="copy_roles" message="Copy Ansible roles into your project for customization " promptChar="?" validArgs="Y,n" defaultValue="${default.copy_roles}" />
 
+        <if>
+            <equals arg1="${copy_roles}" arg2="n"/>
+            <then>
+                <input propertyName="custom_playbook" message="OR add an additional Ansible playbook to your project  " promptChar="?" validArgs="Y,n" defaultValue="${default.custom_playbook}" />
+            </then>
+            <else>
+                <property name="custom_playbook" value="${default.custom_playbook}" />
+            </else>
+        </if>
+
+        <!-- Source locations -->
         <property name="vagrant.installdir" value="${application.startdir}"/>
         <property name="vagrant.ansible.source" value="${phing.dir.vagrant}/../conf/vagrant/provisioning"/>
+        <property name="vagrant.ansible_template.source" value="${phing.dir.vagrant}/../conf/vagrant/provisioning-template"/>
         <property name="vagrant.vagrantfile.source" value="${phing.dir.vagrant}/../conf/vagrant/Vagrantfile"/>
         <property name="vagrant.vagrantfile.dest" value="${vagrant.installdir}/Vagrantfile"/>
 
+        <!-- Install based on interactive prompt responses above -->
         <if>
             <equals arg1="${copy_roles}" arg2="Y"/>
             <then>
@@ -41,6 +56,21 @@
             </else>
         </if>
 
+        <if>
+            <equals arg1="${custom_playbook}" arg2="Y"/>
+            <then>
+                <!-- Additional custom playbook -->
+                <property name="ansible_custom_playbook" value="provisioning/${projectname}.yml" />
+                <copy todir="${vagrant.installdir}/provisioning">
+                    <fileset dir="${vagrant.ansible_template.source}"/>
+                </copy>
+                <move file="${vagrant.installdir}/provisioning/project.yml" tofile="${vagrant.installdir}/provisioning/${projectname}.yml"/>
+            </then>
+            <else>
+                <property name="ansible_custom_playbook" value="" />
+            </else>
+        </if>
+
         <if>
             <equals arg1="${enable_solr}" arg2="Y"/>
             <then>
@@ -77,6 +107,7 @@
                     <token key="ansible_solr_enabled" value="${ansible_solr_enabled}"/>
                     <token key="ansible_https_enabled" value="${ansible_https_enabled}"/>
                     <token key="ansible_project_web_root" value="${project_web_root}"/>
+                    <token key="ansible_custom_playbook" value="${ansible_custom_playbook}"/>
                 </replacetokens>
             </filterchain>
         </copy>