diff --git a/content/images/10-year.jpg b/content/images/10-year.jpg
new file mode 100644
index 0000000..36b3efc
Binary files /dev/null and b/content/images/10-year.jpg differ
diff --git a/content/posts/10-year-anniversary.md b/content/posts/10-year-anniversary.md
new file mode 100644
index 0000000..c39903b
--- /dev/null
+++ b/content/posts/10-year-anniversary.md
@@ -0,0 +1,48 @@
+title: Read the Docs 10-year anniversary
+date: 2024-08-15
+description: Reflecting on 10 years of trying to make open source sustainable
+category: Meta
+tags: meta, open-source, sustainability, anniversary
+authors: Eric Holscher
+status: published
+image: /images/10-year.jpg
+image_credit: Photo by <a href="https://unsplash.com/@adigold1?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash">Adi Goldstein</a> on <a href="https://unsplash.com/photos/selective-focus-photography-of-assorted-color-balloons-Hli3R6LKibo?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash">Unsplash</a>
+
+Read the Docs was started at a [48-hour sprint in 2010](https://www.ericholscher.com/blog/2010/aug/16/announcing-read-docs/), and grew to become a large part of the documentation ecosystem within a few years.
+Based on that success and the stressed that come with it, we [created a company](https://www.ericholscher.com/blog/2014/oct/24/announcing-read-the-docs-for-business/) to focus on sustainability in 2014.
+So we've been working on Read the Docs as a project for 14 years, and a company for 10 years.
+This post will reflect on the last 10 years of trying to make open source sustainable.
+
+## Our sustainability model
+
+We tried a number of different ways to make a sustainable open source project, really a service, over the years.
+The model that we've found that has worked for us currently is a version of the classic open source model:
+
+* We offer a free service for open source projects, supported by a single, ethical, ad on the documentation.
+* We offer paid services for companies that need more private repos, as well as support and consulting services.
+
+We tried relying on donations and other optional support, but that didn't work at all, and left us with some [mental health issues](https://ericholscher.com/blog/2018/feb/7/the-post-i-never-published/).
+We tried a model where we focused on paid documentation consulting and services, but that mostly took time away from actually working on the core product that open source projects rely on.
+We also [experimented with grant funding](https://blog.readthedocs.com/czi-grant-announcement/),
+which was a much more aligned source of funding,
+but is a one-time source of funding.
+
+The goal is to work on the core product each day,
+and [our current model aligns the incentives](https://ericholscher.com/blog/2016/aug/31/funding-oss-marketing-money/) so that everyone who is using the product is supporting it in some way,
+and we can focus on making things better.
+
+## Lessons learned
+
+
+
+## Gratitude
+
+We are grateful to have a team of 4 folks working full-time on Read the Docs.
+The support of the Python community, the Django community, and the broader open source community has been amazing.
+We depend on the trust of the projects that use our platform, and we have a core value not to violate that trust.
+We're thankful to be mostly bootstrapped, outside of 6% equity we gave to our incubator, so that we don't have to follow the enshittification path of many venture-backed companies.
+
+We are also grateful for the sponsored services from many tech companies, most importantly [AWS](https://aws.amazon.com/) and [Cloudflare](https://www.cloudflare.com/).
+This allows us to focus our funding on the team and core code, rather than infrastructure costs.
+
+##