diff --git a/Dockerfile b/Dockerfile
index 9a5858f..7d3107c 100644
--- a/Dockerfile
+++ b/Dockerfile
@@ -5,7 +5,8 @@ ENV DF_DOCKER_HOST="unix:///var/run/docker.sock" \
     DF_NOTIFICATION_URL="" \
     DF_INTERVAL="5" \
     DF_RETRY="50" \
-    DF_RETRY_INTERVAL="5"
+    DF_RETRY_INTERVAL="5" \
+    DF_NOTIFY_LABEL="com.df.notify"
 
 EXPOSE 8080
 
diff --git a/docs/config.md b/docs/config.md
index 7f32015..1afed0d 100644
--- a/docs/config.md
+++ b/docs/config.md
@@ -6,6 +6,7 @@ The following environment variables can be used when creating the `swarm-listene
 |-------------------|----------------------------------------------------------|-------------|-------|
 |DF_DOCKER_HOST     |Path to the Docker socket                   |unix:///var/run/docker.sock|       |
 |DF_NOTIFY_CREATE_SERVICE_URL|Comma separated list of URLs that will be used to send notification requests when a service is created.|url1,url2|
+|DF_NOTIFY_LABEL    |Label that is used to distinguish whether a service should trigger a notification|com.df.notify|com.df.notifyDev|
 |DF_NOTIFY_REMOVE_SERVICE_URL|Comma separated list of URLs that will be used to send notification requests when a service is removed.|url1,url2|
 |DF_INTERVAL        |Interval (in seconds) between service discovery requests  |5            |10     |
 |DF_RETRY           |Number of notification request retries                    |50           |100    |
diff --git a/service/notification.go b/service/notification.go
index 6c36b87..8d5932c 100644
--- a/service/notification.go
+++ b/service/notification.go
@@ -8,6 +8,7 @@ import (
 	"net/url"
 	"strings"
 	"time"
+	"os"
 )
 
 type Notification struct {
@@ -30,11 +31,11 @@ func NewNotificationFromEnv() *Notification {
 func (m *Notification) ServicesCreate(services *[]swarm.Service, retries, interval int) error {
 	errs := []error{}
 	for _, s := range *services {
-		if _, ok := s.Spec.Labels["com.df.notify"]; ok {
+		if _, ok := s.Spec.Labels[os.Getenv("DF_NOTIFY_LABEL")]; ok {
 			parameters := url.Values{}
 			parameters.Add("serviceName", s.Spec.Name)
 			for k, v := range s.Spec.Labels {
-				if strings.HasPrefix(k, "com.df") && k != "com.df.notify" {
+				if strings.HasPrefix(k, "com.df") && k != os.Getenv("DF_NOTIFY_LABEL") {
 					parameters.Add(strings.TrimPrefix(k, "com.df."), v)
 				}
 			}
diff --git a/service/notification_test.go b/service/notification_test.go
index 3d918aa..b354618 100644
--- a/service/notification_test.go
+++ b/service/notification_test.go
@@ -18,8 +18,12 @@ type NotificationTestSuite struct {
 func TestNotificationUnitTestSuite(t *testing.T) {
 	s := new(NotificationTestSuite)
 	logPrintfOrig := logPrintf
-	defer func() { logPrintf = logPrintfOrig }()
+	defer func() {
+		logPrintf = logPrintfOrig
+		os.Unsetenv("DF_NOTIFY_LABEL")
+	}()
 	logPrintf = func(format string, v ...interface{}) {}
+	os.Setenv("DF_NOTIFY_LABEL", "com.df.notify")
 	suite.Run(t, s)
 }
 
@@ -94,6 +98,19 @@ func (s *NotificationTestSuite) Test_ServicesCreate_SendsRequests() {
 	s.verifyNotifyServiceCreate(labels, true, fmt.Sprintf("distribute=true&serviceName=%s", "my-service"))
 }
 
+func (s *NotificationTestSuite) Test_ServicesCreate_UsesLabelFromEnvVars() {
+	notifyLabelOrig := os.Getenv("DF_NOTIFY_LABEL")
+	defer func() { os.Setenv("DF_NOTIFY_LABEL", notifyLabelOrig) }()
+	os.Setenv("DF_NOTIFY_LABEL", "com.df.something")
+
+	labels := make(map[string]string)
+	labels["com.df.something"] = "true"
+	labels["com.df.distribute"] = "true"
+	labels["label.without.correct.prefix"] = "something"
+
+	s.verifyNotifyServiceCreate(labels, true, fmt.Sprintf("distribute=true&serviceName=%s", "my-service"))
+}
+
 func (s *NotificationTestSuite) Test_ServicesCreate_ReturnsError_WhenUrlCannotBeParsed() {
 	labels := make(map[string]string)
 	labels["com.df.notify"] = "true"
diff --git a/service/service.go b/service/service.go
index f791a01..9569702 100644
--- a/service/service.go
+++ b/service/service.go
@@ -9,6 +9,7 @@ import (
 	"os"
 	"strings"
 	"time"
+	"fmt"
 )
 
 var Services map[string]swarm.Service
@@ -28,7 +29,7 @@ type Servicer interface {
 func (m *Service) GetServices() (*[]swarm.Service, error) {
 	filter := filters.NewArgs()
 	// TODO: Add alerts filter
-	filter.Add("label", "com.df.notify=true")
+	filter.Add("label", fmt.Sprintf("%s=true", os.Getenv("DF_NOTIFY_LABEL")))
 	services, err := m.DockerClient.ServiceList(context.Background(), types.ServiceListOptions{Filters: filter})
 	if err != nil {
 		logPrintf(err.Error())
diff --git a/service/service_test.go b/service/service_test.go
index a632770..5405f5f 100644
--- a/service/service_test.go
+++ b/service/service_test.go
@@ -19,8 +19,12 @@ func TestServiceUnitTestSuite(t *testing.T) {
 	s.serviceName = "my-service"
 
 	logPrintfOrig := logPrintf
-	defer func() { logPrintf = logPrintfOrig }()
+	defer func() {
+		logPrintf = logPrintfOrig
+		os.Unsetenv("DF_NOTIFY_LABEL")
+	}()
 	logPrintf = func(format string, v ...interface{}) {}
+	os.Setenv("DF_NOTIFY_LABEL", "com.df.notify")
 
 	createTestServices()
 	suite.Run(t, s)