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TPAC2020.md

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W3C's TPAC meeting will be a series of virtual meetings. The Improving Web Advertising BG will meet virtually over two days. This meeting, like all W3C meetings, is under W3C's Code of Ethics and Professional Conduct.

Dial-in info: group-visible link

Timing: October 21-22. 4 hours/day over 2 days, with breaks. Using this scheduling to account for timezones:

Start End Location
00:00 (Midnight next day) 04:00 Tokyo (UTC+9)
01:00 (next day) 05:00 Sydney (UTC+10)
05:00 09:00 UTC -10
08:00 12:00 San Francisco (UTC-7)
11:00 15:00 (3 PM) Boston (UTC-4)
1500 1900 UTC
16:00 (4 PM) 20:00 (8 PM) London (UTC+1)
17:00 (5 PM) 21:00 (9 PM) Brussels (UTC+2)

Draft Agenda

with breaks. overview deck

Day 1

  • 1500: Intro
  • 1515: Backgrounders: demystifying advertising [Steve Hulkower, Magnite] and economics of identity [Garrett Johnson, BU]
  • Discussion
  • Break 1630-1700
  • 1700: Privacy and Optimization [Aram Zucker-Scharff, Washington Post]
  • 1800: Browser and media modes [Wendell Baker, Verizon Media]
  • 1900: end

Day 2

  • 1500: State of the art on multi-party computation (MPC) [Ben Savage, Facebook]
  • 1615: Measurement: Reporting APIs, WebView, cross-site and cross-device measurement [Criteo, Facebook, Apple, Google]
  • Break 1700-1730
  • 1730: Gatekeeper: browser/server tradeoffs, certification [Jeff Wieland, Magnite; Paul Marcilhacy, Criteo]
  • 1830: Wrap up [Chair, all]
  • 1900: end

Planning

Timezone polling

Raise issues and label them agenda+F2F to suggest items for discussion. Here's a list of every issue and PR that currently has this label PrivacyCG WICG W3C. NOTE: this labeling does not seemt to be working across repos.

Suggested Agenda items

  • Backgrounders: proposed, demystifying advertising
  • Roadmaps
  • Where are they now? updates on items of earlier discussion
  • Next steps on technical proposals
  • Browser implementers thoughts and questions
  • API users' interest in proposals, use cases
  • Identity layer and addressability proposals (WebID, isLoggedIn, TradeDesk 2.0, and LiveRamp Identity Link)
  • First and third party context
  • State of the art of MPC (multi-party computation)
  • Trust Tokens
  • Optimization and privacy, manipulation
  • WebView, mobile. cross-application and cross-device conversion paths
  • research reporting, e.g. on current value of cookes
  • browser and media modes
  • privacy and optimization
  • Gatekeeper: browser/server tradeoffs; certification
  • Measurement across the web using reporting APIs
  • AB testing