One-to-One Personalization

[br-rtbhouse]

Hello everyone,

We’d like to raise the topic of personalization, especially one-to-one personalization.

As, to our best knowledge, this issue hasn’t been officially covered within this group yet, we thought it’d be good to start with a short doc containing some initial observations: One-to-One Personalization.

While we believe 1:1 personalization is something that’s proven it’s value to virtually everyone around (users, advertisers, publishers…) and, thus, something worth preserving, we’d love to hear the thoughts of other members as well.

Please, let us know! What do you think?