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update meday paper
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---
title: 'Testing local descriptive norms and salience of enforcement action: A field
experiment to increase tax collection'
title: ''
authors:
- C. Larkin
- M. Sanders
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- article-journal
publication: '*Journal of Behavioural Public Administration*'
---


---
title: "Testing local descriptive norms and salience of enforcement action: A field
experiment to increase tax collection"
authors:
- admin
- M. Sanders
- I. Andresen
- F. Algate
date: "2018-01-01"

# Schedule page publish date (NOT publication's date).
publishDate: "2024-07-28T12:52:39.696153Z"

# Publication type.
# Accepts a single type but formatted as a YAML list (for Hugo requirements).
# Enter a publication type from the CSL standard.
publication_types: ["article-journal"]

# Publication name and optional abbreviated publication name.
publication: "*Journal of Behavioural Public Administration, 2(1): 1-11*"
publication_short: ""

abstract: The use of behavioral science interventions, and particularly social norms, in tax compliance is a growing industry for scholars and practitioners alike in recent years. However, the causal mechanism of these interventions is unknown, where effects could be explained by a pro-social desire to support one’s community, conditional cooperation, desire to conform, or fear of reprisals. We conduct a field experiment in local government taxation in the United Kingdom which tests the effectiveness of a social (descriptive) norm against a control condition and against messages that highlight the enforcement process. The social norm outperforms enforcement salience, suggesting that this explanation, although more powerful than the control, does not fully explain compliance effects. This study further provides evidence that social norm type interventions can be effective at the subnational level, a context where previous work has shown they may produce null effects.

tags:
- Taxation, Social norms, Reference groups, Local, RCTs
featured: false

# links:
# - name: ""
# url: ""
url_pdf: https://journal-bpa.org/index.php/jbpa/article/view/54
url_code: ''
url_dataset: ''
url_poster: ''
url_project: ''
url_slides: ''
url_source: ''
url_video: ''
---

{{% callout note %}}
Click the *Cite* button above to demo the feature to enable visitors to import publication metadata into their reference management software.
{{% /callout %}}

{{% callout note %}}
Create your slides in Markdown - click the *Slides* button to check out the example.
{{% /callout %}}

Add the publication's **full text** or **supplementary notes** here. You can use rich formatting such as including [code, math, and images](https://docs.hugoblox.com/content/writing-markdown-latex/).

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