- Customer personality analysis helps a business to modify its product based on its target customers from different types of customer segments.
- Finding the potential customers by analysing the behaviour of them is useful to understand the targeted customers.
- For example, instead of spending money to market a new product to every customer in the company’s database, a company can analyse which customer segment is most likely to buy the product and then market the product only on that particular segment.
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This repository build to showcase a project on customer personality analysis. In this I have classified the customer into two clusters.
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