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@@ -20,7 +20,7 @@ performs the duty of safeguarding the eternal confinement of the ancient evil su
 
 What captures me most subconsciously about Ardeth was a movie scene where Ardeth laid sat on one of the half-broken bus
 chairs for a break after a dangerous yet successful battle with Rick O'Connell's family against 4 enemy mummies on a
-2-deck British bus when Rick asked if he's alright, he smiled genuinely and replied:
+double-deck British bus when Rick asked if he's alright, he smiled genuinely and replied:
 
 :::note[Ardeth]
 
@@ -61,47 +61,32 @@ trust, cooperation and innovation and all the subsequent benefits.
 
 ### Just Cause
 
-- Facing competition, we keep being ourselves
-- Fighting to "win" v.s. Fighting for lives and values
+Facing competition, we keep being ourselves. Fighting to "win" v.s. Fighting for lives and values
 
-A Just Cause
+A Just Cause is:
 
-For something
+- for something
 
-affirmative (not against something) and optimistic
+  - affirmative (not against something) and optimistic
+  - inspiring
 
-inspiring
+- Inclusive: serves as an invitation to join others in advancing a cause bigger than ourselves. A clear Cause is what ignites our passions. Infinite-minded leaders actively seek out employees, customers and investors who share a passion for the Just Cause.
+- Service oriented - for the primary benefit of others, not company
+- Resilient - independent of any physical produce or services
+- Idealistic - no matter how much we have achieved, we always feel we have further to go.
 
-Inclusive
-
-serves as an invitation to join others in advancing a cause bigger than ourselves
-
-A clear Cause is what ignites our passions
-
-Infinite-minded leaders actively seek out employees, customers and investors who share a passion for the Just Cause.
-
-Service oriented - for the primary benefit of others, not company
-
-Resilient - independent of any physical produce or services
-
-Idealistic - no matter how much we have achieved, we always feel we have further to go.
-
-✅ A Just Cause Based Capitalism
+### ✅ A Just Cause Based Capitalism
 
 Adam Smith proposed a just cause based capitalism:
 
-Consumption is the sole purpose of producer
-
-The “invisible-hand“ ultimately gets customer the best product
-
-❌ An Abused Capitalism
-
-Proposed by Nobel Prize winner Friedman
-
-The few people who control mega resources and abuse the system for personal gain is the sole purpose of producer
+- Consumption is the sole purpose of producer
+- The "invisible-hand" ultimately gets customer the best product
 
-Short-term finite-game mindset is then promoted throughout
+### ❌ An Abused Capitalism
 
-More severely, that leads to the many of the mistreatment of customers and employees to become normalized
+- Proposed by Nobel Prize winner Friedman
+- The few people who control mega resources and abuse the system for personal gain is the sole purpose of producer
+- Short-term finite-game mindset is then promoted throughout
+- More severely, that leads to the many of the mistreatment of customers and employees to become normalized
 
 [^1]: Sinek, Simon (2019). [_The Infinite Game_](https://dokumen.pub/the-infinite-game.html). Portfolio. ISBN 073521350X.