update deployment fail

[ssvaidyanathan]

Update to Deployment is failing with the below error

************************************************************************
API Hub Deployments
************************************************************************
Fetching deployments.json file from ./ directory
Checking if Deployment - deployment1 exist
Using the bearer token
Deployment "deployment1" already exists. Updating.
Caused by: com.google.api.client.http.HttpResponseException: 403 Forbidden
POST https://apihub.googleapis.com:443/v1/projects/PROJECT_ID/locations/LOCATION/deployments/deployment1?$alt=json;enum-encoding%3Dint&updateMask=displayName,description,documentation,deploymentType,resourceUri,endpoints,slo,environment,attributes
{
  "error": {
    "code": 403,
    "message": "Permission denied on resource project PROJECT_ID.",
    "errors": [
      {
        "message": "Permission denied on resource project PROJECT_ID.",
        "domain": "global",
        "reason": "forbidden"
      }
    ],
    "status": "PERMISSION_DENIED",
    "details": [
      {
        "@type": "type.googleapis.com/google.rpc.Help",
        "links": [
          {
            "description": "Google developers console",
            "url": "https://console.developers.google.com"
          }
        ]
      },
      {
        "@type": "type.googleapis.com/google.rpc.ErrorInfo",
        "reason": "CONSUMER_INVALID",
        "domain": "googleapis.com",
        "metadata": {
          "service": "apihub.googleapis.com",
          "consumer": "projects/PROJECT_ID"
        }
      }
    ]
  }
}