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v3.10.1 - New “Target Efficiency” scenario for budget allocator

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@laresbernardo laresbernardo released this 27 Mar 14:21
· 657 commits to main since this release

More details in post: Hitting ROAS target using Robyn’s budget allocator

  • Feat: allocator's new scenario "target_efficiency" for ROAS/CPA target #648
  • Fix: inverted CPA in allocator viz table #640
  • Fix: re-enable experimental add_penalty_factor feature
  • Fix: re-include spend from skipped channels #645

Full Changelog: v3.10.0...v3.10.1