Revise about pages a bit more

www/about/features/index.spt

@@ -17,8 +17,7 @@ individuals.</p>
     <a class="permalink" title="permalink" href="#receiving">&#182;</a>
 </h2>
 
-<p><a href="/new">Apply for a project profile</a> on Gratipay where you
-can receive money for your project.</p>
+<p><a href="/new">Apply for your project</a> to join Gratipay.</p>
 
 
 <h2 id="giving">How do I give money?
@@ -31,6 +30,8 @@ href="/introtopython/">introtopython</a>, for example:</p>
 
 <div><a href="/introtopython/"><img src="giving-prompt-anon.png"></a></div>
 
+<p>Then once you sign in:</p>
+
 <div><a href="/introtopython/"><img src="giving-prompt-auth.png"></a></div>
 
 
@@ -78,7 +79,7 @@ dependent a project is on a few sources of income.</p>
 <p>Our minimum credit/debit card charge is $10. We <a
     href="https://medium.com/gratipay-blog/charging-in-arrears-18cacf779bee#.z92kxeqt6">charge
 in arrears</a>. For example, we'll charge $10 (+ fees) at the end of ten weeks
-for a $1/wk subscription. This may cause your project's receiving to <a
+for a $1/wk subscription. This may cause your project's income to <a
 href="#receiving-less">fluctuate</a>.</p>
 
 
@@ -97,8 +98,8 @@ href="#receiving-less">fluctuate</a>.</p>
 overly entitled to special treatment because they've given your project a
 little money.</p>
 
-<p>You <em>can</em> see overall statistics for your project under "Receiving"
-on your project page, including:</p>
+<p>You <em>can</em> see overall statistics for your project under
+&ldquo;Receiving&rdquo; on your project page, including:</p>
 
 <ul>
     <li>Funded Dues: incoming payments from givers who have not reached the <a href="#limits">charge threshold</a>, backed by working credit cards.</li>

www/about/index.spt

@@ -5,24 +5,25 @@ title = _("Welcome!")
 {% extends "templates/about-basic-info.html" %}
 {% block content %}
 
-<p>Welcome to Gratipay! We help companies pay for open source software.</p>
+<p>Welcome to Gratipay! We help companies pay open source projects.</p>
 
 <p>Does your company use open source software? Probably. Open source software
 is great! But if too few of us pay the projects that so many of us depend on,
-then we have a &ldquo;free rider&rdquo; problem. That's bad for all of us,
-because it's not sustainable. You can help by paying open source projects on
-Gratipay!</p>
+then we have [a free rider
+problem](http://www.fordfoundation.org/library/reports-and-studies/roads-and-bridges-the-unseen-labor-behind-our-digital-infrastructure/).
+That's bad for all of us, because it's not sustainable. You can help by paying
+open source projects on Gratipay!</p>
 
 <p>Learn more about <a href="/about/features/">how payments work on
 Gratipay</a>.
 
 
-<h2 id="funding">How is Gratipay Funded?
+<h2 id="funding">How does Gratipay make money?
     <a class="permalink" title="permalink" href="#funding">&#182;</a>
 </h2>
 
-<p>Gratipay is <a href="/Gratipay/">funded on Gratipay</a>. We don't take a
-cut of payments (though we do pass through processing fees at cost). See
-our <a href="/about/pricing">pricing page</a> for more information.</p>
+<p>Gratipay makes money <a href="/Gratipay/">on Gratipay</a>. We don't take a
+cut of payments (though we do pass through processing fees at cost). See our <a
+href="/about/pricing">pricing page</a> for more information.</p>
 
 {% endblock %}

www/index.html.spt

@@ -51,7 +51,7 @@ page_id = "homepage"
 {% block head %}
     <link rel="publisher" href="https://plus.google.com/104524895706770139568">
     <link type="application/opensearchdescription+xml" rel="search" href="/opensearch.osdd" />
-    <meta name="description" content="Fund Open Source on Gratipay" />
+    <meta name="description" content="Pay Open Source Projects on Gratipay" />
     <meta name="fb:app_id" content="229465400522758" />
     <meta name="og:type" content="website" />
     <meta name="og:url" content="https://gratipay.com/" />
@@ -61,7 +61,7 @@ page_id = "homepage"
 
 {% block banner %}
     <a href="/about/" class="homepage">
-        {{ _("Fund{br}Open{br}Source", br='<br>'|safe) }}<br>
+        {{ _("We help{br}companies pay{br}open source projects.", br='<br>'|safe) }}<br>
         <u>{{ _("Read more") }}&hellip;</u>
     </a>
 </a>