This repo contains Julia Rodd's assignments from Northwestern University's MSDS 450 Marketing Analytics class. This class was taught in R.
There were three primary class assignments:
- Assignment 1: focused on cluster analysis and utilizes k-means, hierarchical, PAM, and model-based methods.
- Assignment 2: focused on conducting a choice based conjoint analysis using results from a consumer tablet survey.
- Assignment 3: focused on building different machine learning models utilizing a highly-dimensional marketing campaign data set.
- code contains all R code
- data contains all data files used in the assignments
- output contains html/PDF summary documents
- Julia Rodd