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fill out principle on safe but under user control #61

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fill out principle on safe but under user control #61

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fill out principle on safe but under user control
npdoty Jul 2, 2024
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npdoty Jul 15, 2024
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10 changes: 7 additions & 3 deletions principles/index.html
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Expand Up @@ -29,7 +29,7 @@
<section id="abstract">
<p>
Privacy is essential to the sustainable success of the advertising ecosystem. This document takes up the
W3C TAG's <em>Privacy Principles</em> [[?Privacy-Principles]] and specialises them for advertising-related
W3C TAG's <em>Privacy Principles</em> [[Privacy-Principles]] and specialises them for advertising-related
situations.
</p>
</section>
Expand Down Expand Up @@ -83,6 +83,12 @@ <h3>Measurement</h3>

<section>
<h4>Measurement should be private for safe, widespread usage, but always be under user control</h4>

<p>Measurement and attribution are <a href="https://w3ctag.github.io/privacy-principles/#dfn-ancillary-use">ancillary uses</a> with functionality that may rely on broad usage. (Some forms of measurement are done with smaller, opt-in panels that typically provide identifiable data.) In order to be sufficiently private, measurement should not reveal <a href="https://w3ctag.github.io/privacy-principles/#dfn-data">personal data</a>, by, for example, ensuring measurement data is <a href="https://w3ctag.github.io/privacy-principles/#dfn-controlled-de-identified-data">controlled de-identified data</a>.</p>

<p>Measurement and attribution involve all kinds of viewing advertisements and a variety of other actions, in a wide range of different contexts. Relying on understanding of, expectations about, or consent over cross-context recognition as a result of ad measurement would be inappropriate.</p>

<p>Users should always be able to control their participation in measurement systems, even when that participation only produces de-identified data. User agents may, for example, provide a setting for the user's general preference about telemetry and aggregate measurement.</p>
</section>

<section>
Expand All @@ -98,8 +104,6 @@ <h4>Measurement should not significantly enable cross-context recognition</h4>
<p class="note">
Metrics to define significance are being evaluated by a separate task force.
</p>

<p>Because measurement and attribution involve all kinds of viewing advertisements and a variety of other actions, in a wide range of different contexts, relying on understanding of, expectations about and consent over cross-context recognition as a result of ad measurement would be inappropriate.</p>
</section>

<section>
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