A curated list of SEO tools!

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Analysis and Site Auditing

• Raven Tools - SEO software focused on site audits and rank tracking.
• Screaming Frog SEO Spider - Industry-leading website crawler for technical SEO audits.
• Seobility - All-in-one SEO software including crawler, rank tracker, backlink checker, and reporting tools.
• Ubersuggest - Free SEO tool specializing in generating keyword ideas.
• Woorank - Tests your website according to more than 70 SEO criteria.

Content and Social Media

• Buzzsumo - Analyze which content performs best for any topic or competition.
• ContentStudio - Discover niche-relevant content and share it on your social media channels.
• SimilarWeb - Discover your world rank and get information about traffic and referrals.
• SearchAttention - Optimize your content for AI Search Engines like Google AI Overview, Perplexity or SearchGPT.

Documentation and Guidelines

• Applinks Documentation - Use meta tags to create deep links for your apps.
• Diretrizes para Webmasters - Google guidelines for webmasters.
• Open Graph Protocol - Meta tags protocol used by Facebook.
• Sitelinks Search Box - Everything you want to know about the search box.

Keyword and Competitor Research

• AHrefs - Backlinks searcher and SEO reporter.
• Keywordtool.io - Keyword search tool for Google, YouTube, App Store, and Bing.
• Open Link Profiler - Discover who is creating backlinks to your site.
• SemRush - Comprehensive tool for analyzing website keywords.
• SimilarWeb - Analyzes website traffic and competition.

Performance and Speed

• Google Mobile Friendly Test - Test your site’s mobile compatibility according to Google.
• Google PageSpeed Insights - Test your website's performance and get optimization tips.
• GTMetrix - Measure your site’s Page Load Time, Total Page Size, and Total Requests.
• Loader.io - Cloud-based load testing.
• WebPageTest - Test your website’s performance and loading speed.

Rich Snippets and Structured Data

• FAQ Schema Generator - Instantly generate FAQ structured data to improve your click-through rate.
• Google Rich Results Test - Test your microdata markup and see examples.
• JSON-LD Schema Markup Generator - A utility to build schema markup using JSON-LD.
• Open Graph Debugger - Debug Open Graph metadata.
• Schema.org Full List Documentation - Full list of schema.org recipes for implementing structured data.

Articles and eBooks

• 🇧🇷 eBook O Guia Completo de SEO em 2015 e Além - Ebook about SEO written in Portuguese.
• 🇧🇷 Schema.org – Dando Significado ao Conteúdo na Internet - Blog post about schema.org implementation.
• 🇬🇧 15 Awesome SEO Tools to Spy on Your Competitors - Explore SEO tools for analyzing competitors.
• 🇬🇧 Faster Sites: Beyond PageSpeed Insights - How to make your website load faster.
• 🇬🇧 How Online Reviews Impact Local SEO - Explore how reviews affect local SEO.
• 🇬🇧 How to Rank in 2018: The SEO Checklist - SEO checklist for ranking in Google.
• 🇬🇧 How to Write Great Schema Markup for Your Company - SEMrush guide on writing effective schema markup.
• 🇬🇧 Mastering SEO for Developers - How developers can optimize websites for SEO.
• 🇬🇧 The Definitive Guide to SEO for this year - Comprehensive SEO guide for 2024.