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<iframe width="100%" height="468" src="https://www.youtube.com/embed/9X68dm92HVI?si=bE6rIO0skDKa9aXc" title="Are we in control of our decisions? | Dan Ariely" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>

:::important

This book teaches me what a real _rational_ person is like:

- Those who keeps their superego in whatever emotional, situational, or environmental state
- Those who can stand on the psychology of losing their precious ownership on something they value and keep moving on
- [Those who live by principles and not by feelings](https://trello.com/c/AvupcAv4) (which is why people ought to
study Philosophy, History, and Science to train the skill of being rational)

In addition, the author's "extra" curiosity is what opens up the world of human's irrationalities. A tiny detail in life
ignorable by almost anyone is often picked up by Dan as the starting point of a rather astonishing discovery about
irrationality of minds. Surely, human's irrational world has just been explored by just a less than 1% in this book.
What should be taken away, in addition, is the methodoloy Dan employed:

1. Start from live events
2. Ask questions
3. Conduct scientific research (or, for us, searching oneline materials for answers)
4. Make conclusion
5. Make induction

:::

Ch. 1 - Relativity
------------------

Expand Down Expand Up @@ -85,4 +107,31 @@ Ch. 6 - Overcoming The Dark Side of Procrastination
- Although almost everyone has problems with procrastination, those who recognize and admit their weakness are in a
better position to utilize available tools for precommitment and by doing so, help themselves overcome it.

Ch. 7 - The Irrationality of Ownership
--------------------------------------

- While selling something, we focus on what we may lose (the things to be sold), rather than what we may gain (the
money which we can use to purchase something else new)
- Buyers do not share the same experience & feeling with Sellers toward an object and thus sees different prices between
them
- What we mean by "ownership" _irratioanlly_?

- The more work you put into something, the more ownership you begin to feel for it.
- The pride of ownership is proportional to the difficulty of making it happen
- Once they thought of themselves as owners, they were compelled to prevent losing their position by bidding higher
and higher. Examples include

- Virtual ownership
- Product trial

- The consequence of injecting a sense of ownership into one's mind is that _we love it perhaps more than we should.
We prize it more than it is worth. And most frequently, we have trouble letting go of it because we can't stand
the idea of its loss. What are we left with then? An ideology—rigid and unyielding_. This tactic has been exploited
a lot in business world - They make it hard for you to gain; and once you own it, you keep paying to keep it (e.
g. gaming)

Ch. 8 - The Problems of Many Options
------------------------------------

- People are beset not by a lack of opportunity, but by a dizzying abundance of it. People today are continually
reminded that we can do anything and be anything we want to be. We spread ourselves too much.

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