docs: CRAN 3.11.0

R/DESCRIPTION

@@ -1,14 +1,14 @@
 Package: Robyn
 Type: Package
 Title: Semi-Automated Marketing Mix Modeling (MMM) from Meta Marketing Science 
-Version: 3.10.7.9001
+Version: 3.11.0
 Authors@R: c(
-    person("Gufeng", "Zhou", , "[email protected]", c("cre","aut")),
-    person("Bernardo", "Lares", , "[email protected]", c("aut")),
+    person("Gufeng", "Zhou", , "[email protected]", c("aut")),
+    person("Bernardo", "Lares", , "[email protected]", c("cre","aut")),
     person("Leonel", "Sentana", , "[email protected]", c("aut")),
     person("Igor", "Skokan", , "[email protected]", c("aut")),
     person("Meta Platforms, Inc.", role = c("cph", "fnd")))
-Maintainer: Gufeng Zhou <gufeng@meta.com>
+Maintainer: Bernardo Lares <laresbernardo@gmail.com>
 Description: Semi-Automated Marketing Mix Modeling (MMM) aiming to reduce human bias by means of ridge regression and evolutionary algorithms, enables actionable decision making providing a budget allocation and diminishing returns curves and allows ground-truth calibration to account for causation.
 Depends:
     R (>= 4.0.0)
@@ -30,8 +30,6 @@ Imports:
     reticulate,
     stringr,
     tidyr
-Suggests:
-    shiny
 Config/reticulate:
   list(
     packages = list(

R/R/inputs.R

@@ -477,24 +477,24 @@ Adstock: {x$adstock}
 #'    needs to be specified in \code{paid_media_spends} specifically. Run \code{hyper_names()}
 #'    to get correct hyperparameter names. All names in hyperparameters must
 #'    equal names from \code{hyper_names()}, case sensitive.
-#'    \item{Get guidance for setting hyperparameter bounds:
+#'    \item Get guidance for setting hyperparameter bounds:
 #'    For geometric adstock, use theta, alpha & gamma. For both weibull adstock options,
-#'    use shape, scale, alpha, gamma.}
+#'    use shape, scale, alpha, gamma.
 #'    \itemize{
-#'    \item{Theta: }{In geometric adstock, theta is decay rate. guideline for usual media genre:
-#'    TV c(0.3, 0.8), OOH/Print/Radio c(0.1, 0.4), digital c(0, 0.3)}
-#'    \item{Shape: }{In weibull adstock, shape controls the decay shape. Recommended c(0.0001, 2).
+#'      \item Theta: In geometric adstock, theta is decay rate. guideline for usual media genre:
+#'    TV c(0.3, 0.8), OOH/Print/Radio c(0.1, 0.4), digital c(0, 0.3)
+#'      \item Shape: In weibull adstock, shape controls the decay shape. Recommended c(0.0001, 2).
 #'    The larger, the more S-shape. The smaller, the more L-shape. Channel-type specific
-#'    values still to be investigated}
-#'    \item{Scale: }{In weibull adstock, scale controls the decay inflexion point. Very conservative
+#'    values still to be investigated
+#'      \item Scale: In weibull adstock, scale controls the decay inflexion point. Very conservative
 #'    recommended bounce c(0, 0.1), because scale can increase adstocking half-life greatly.
-#'    Channel-type specific values still to be investigated}
-#'    \item{Gamma: }{In s-curve transformation with hill function, gamma controls the inflexion point.
+#'    Channel-type specific values still to be investigated
+#'      \item Gamma: In s-curve transformation with hill function, gamma controls the inflexion point.
 #'    Recommended bounce c(0.3, 1). The larger the gamma, the later the inflection point
-#'    in the response curve}
+#'    in the response curve
 #'    }
-#'    \item{Set each hyperparameter bounds. They either contains two values e.g. c(0, 0.5),
-#'    or only one value (in which case you've "fixed" that hyperparameter)}
+#'    \item Set each hyperparameter bounds. They either contains two values e.g. c(0, 0.5),
+#'    or only one value (in which case you've "fixed" that hyperparameter)
 #' }
 #'
 #' @section Helper plots:

R/R/plots.R

@@ -427,29 +427,27 @@ robyn_onepagers <- function(
           sign = as.factor(ifelse(.data$xDecompPerc >= 0, "Positive", "Negative"))
         )
 
-      p2 <- suppressWarnings(
-        ggplot(plotWaterfallLoop, aes(x = .data$id, fill = .data$sign)) +
-          geom_rect(aes(
-            x = .data$rn, xmin = .data$id - 0.45, xmax = .data$id + 0.45,
-            ymin = .data$end, ymax = .data$start
-          ), stat = "identity") +
-          scale_x_discrete("", breaks = levels(plotWaterfallLoop$rn), labels = plotWaterfallLoop$rn) +
-          scale_y_percent() +
-          scale_fill_manual(values = c("Positive" = "#59B3D2", "Negative" = "#E5586E")) +
-          theme_lares(background = "white", legend = "top") +
-          geom_text(mapping = aes(
-            label = paste0(
-              formatNum(.data$xDecompAgg, abbr = TRUE),
-              "\n", round(.data$xDecompPerc * 100, 1), "%"
-            ),
-            y = rowSums(cbind(.data$end, .data$xDecompPerc / 2))
-          ), fontface = "bold", lineheight = .7) +
-          coord_flip() +
-          labs(
-            title = "Response Decomposition Waterfall by Predictor",
-            x = NULL, y = NULL, fill = "Sign"
-          )
-      )
+      p2 <- ggplot(plotWaterfallLoop, aes(x = .data$id, fill = .data$sign)) +
+        geom_rect(aes(
+          xmin = .data$id - 0.45, xmax = .data$id + 0.45,
+          ymin = .data$end, ymax = .data$start
+        ), stat = "identity") +
+        scale_x_discrete("", breaks = levels(plotWaterfallLoop$rn), labels = plotWaterfallLoop$rn) +
+        scale_y_percent() +
+        scale_fill_manual(values = c("Positive" = "#59B3D2", "Negative" = "#E5586E")) +
+        theme_lares(background = "white", legend = "top") +
+        geom_text(mapping = aes(
+          label = paste0(
+            formatNum(.data$xDecompAgg, abbr = TRUE),
+            "\n", round(.data$xDecompPerc * 100, 1), "%"
+          ),
+          y = rowSums(cbind(.data$end, .data$xDecompPerc / 2))
+        ), fontface = "bold", lineheight = .7) +
+        coord_flip() +
+        labs(
+          title = "Response Decomposition Waterfall by Predictor",
+          x = NULL, y = NULL, fill = "Sign"
+        )
 
       ## 3. Adstock rate
       if (InputCollect$adstock == "geometric") {

R/README.md

@@ -33,10 +33,3 @@ Meta's Robyn is MIT licensed, as found in the LICENSE file.
 
 - Terms of Use - https://opensource.facebook.com/legal/terms 
 - Privacy Policy - https://opensource.facebook.com/legal/privacy
-
-## Contact
-
-* [email protected], Gufeng Zhou, Marketing Science Partner
-* [email protected], Leonel Sentana, Marketing Science Partner
-* [email protected], Igor Skokan, Marketing Science Partner
-* [email protected], Bernardo Lares, Marketing Science Partner

demo/demo.R

@@ -4,7 +4,7 @@
 # LICENSE file in the root directory of this source tree.
 
 #############################################################################################
-####################         Meta MMM Open Source: Robyn 3.10.7       #######################
+####################         Meta MMM Open Source: Robyn 3.11.0       #######################
 ####################             Quick demo guide                     #######################
 #############################################################################################
 
@@ -412,7 +412,7 @@ AllocatorCollect3 <- robyn_allocator(
   InputCollect = InputCollect,
   OutputCollect = OutputCollect,
   select_model = select_model,
-  # date_range = NULL, # Default last month as initial period
+  # date_range = NULL, # Default: "all" available dates
   scenario = "target_efficiency",
   # target_value = 2, # Customize target ROAS or CPA value
   export = create_files